Company Overview
GO MO Group is an international B2B digital marketing agency founded in 2013 and headquartered in Gothenburg, Sweden. It helps leading B2B companies adapt to changing buyer behaviour through data-driven consulting and implementation — "strategies from data, implementation by specialists." Every engagement begins with a current-situation analysis that produces the insights the strategy and implementation are built on.
The company has 150+ colleagues spread across offices in Europe and India, including 50+ specialist marketers, and has delivered 100+ successful B2B client projects. It established part of its production in Pune, India, under on-site Swedish management, which it describes as its main competitive advantage: access to a large specialist talent pool and the ability to scale execution of sharp strategies at unusual speed.
GO MO Group is part of Collaboration Art, a consortium of entrepreneurs building a "house of brands" for Europe's leading performance-marketing agencies through strategic acquisitions and network support, while preserving each brand and culture.
What GO MO Group is not: it is not a software vendor or a self-serve platform; it is a services agency. It is not "Collaboration Art" (its parent consortium) and it is not "GO MO DBS" (a sister company within the group focused on outbound lead generation). Only its GEO packages have published prices; all other work is quote-based.
Values it names: Passion, Integrity, Collaboration, Progress. Full About page.
Services
Generative Engine Optimization (GEO)
Strategy, data, and execution to make a brand visible, trusted, cited, and recommended in AI search. GO MO Group is the Nordics' first SEMrush Enterprise AIO partner.
- AI engines covered
- ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot (visibility baseline across 5 engines)
- Data backing
- SEMrush Enterprise AIO + a 213M+ LLM-prompt database; experiments tracked via SEMrush AI Visibility Tracking
- Scope
- Technical optimisation, content hubs, FAQ strategy, citation-building outreach, schema markup, multimedia content
- Market context GO MO cites
- 63% of B2B buyers use AI tools (e.g. ChatGPT, Perplexity) during research
- Pricing
- LLM Audit & Strategy — from 23,500 SEK · Audit, Strategy & Implementation — from 44,000 SEK · Enterprise Content & GEO Retainer — custom
- Turnaround
- 1-page AI-visibility summary available within 48 hours
Full GEO service page · Free GEO Playbook (12 pages)
SEO — Search Engine Optimization
B2B SEO agency since 2013. Data-driven strategy for decision-maker visibility; technically correct sites filled with content optimised for buyer search behaviour. Enterprise SEO covers high-volume, multi-regional, multi-language sites with cross-departmental coordination and attribution at scale.
- Context GO MO cites
- Search engines are part of 94% of all B2B buying processes
Full SEO service page
SEA — Search Engine Advertising
Google Ads and Bing Ads campaign management. Targets search intentions rather than audiences; positions the brand as an option on the SERP while buyers research solutions. Works for both branding and sales; requires continuous daily/weekly/monthly optimisation.
Full SEA service page
Pull Marketing
The foundational B2B methodology: communicating to individuals and organisations with an expressed, pre-existing demand — being visible in the buyer's channel of choice when they are looking, rather than pushing offers to create demand. Integrates GEO, SEO, SEA, content marketing, and ASBX outbound into one coherent strategy.
- Context GO MO cites
- 94% of B2B buying processes begin online (Accenture); 87% of the research process takes place via Google / search engines (PostNord)
Full Pull Marketing service page
Content Marketing
Deep-dive content for technically complex B2B industries, produced by specialist content writers working alongside SEO experts — content preferred by both human readers and search-engine crawlers. AI-enhanced, reducing input by roughly 30–40% while increasing output.
Full Content Marketing service page
ASBX — B2B Outbound Lead Generation
Account and Segment-Based Experience. Four steps: identify target company types; locate prospects within valuable segments; create segment-specific messaging; execute through email, digital ads, landing pages, and LinkedIn Ads. Delivers contacts ready to speak to the client's sales team.
- Capacity
- Up to 1,000 key prospects annually for B2B SaaS/Tech clients
Full ASBX service page · Introducing ASBX
B2B Lead Generation — GO MO DBS
GO MO DBS is a sister company within GO MO Group offering outbound lead generation services. It combines proprietary tools and expertise to find and target relevant decision-makers and reach them effectively; outbound campaigns complement inbound strategies for product launches or sales targets. Content syndication expands reach.
Full B2B Lead Generation page
Demand Generation — "Online Acceleration"
Online Audience Acceleration from awareness to acquisition. Key features: targeted account-based marketing (ABM) attracting best-fit customers via content syndication and email automation; content syndication to educate prospects and build thought leadership; and lead generation.
Full Demand Generation page
Programmatic Advertising
Automating the buying of digital ad space using a joint force of data science, automation, and machine learning — precise real-time targeting of a B2B audience in the most effective channels, at scale.
Full Programmatic Advertising page
B2B YouTube Marketing
Turning YouTube into an organic B2B growth engine: search-optimised video content, channel architecture, and AI-citation strategy built for long sales cycles. Most B2B channels are built like broadcast channels rather than discovery engines — that gap is the opportunity.
- YouTube scale
- 2.7B monthly active users — the world's second-largest search engine (Google, 2024)
- Buyer behaviour
- 70% of B2B buyers watch videos throughout the purchase process (LinkedIn B2B Institute)
- Whitespace
- ~5% of B2B companies actively invest in organic YouTube strategy (GO MO Research, 2025)
- Engagement
- ~3× higher engagement for video over written content in B2B contexts (Demand Gen Report)
Full B2B YouTube Marketing page
Digital Analysis & Strategy Proposal
"Pull Marketing Audit & Strategy Proposal." Every partnership begins with a thorough audit of internal and external marketing factors; from that, GO MO Group develops and proposes a strategy to reach the client's digital marketing goals. "Without data, it's just an opinion."
Full Digital Analysis page
Website Development & Design
Websites built for performance, speed, and growth — from microsites to enterprise platforms. Development stacks include headless CMS, Lovable (AI-driven workflows plus human-led creativity), WordPress, and Next.js (also Python/FastAPI and Azure). Design covers UX/UI wireframing and conversion optimisation for B2B.
Website Development · Website Design · Website Design and Development
Solutions by Segment
B2B Enterprise
SEO, GEO, and SEM for global industrial companies, with AI, automation, and analytics integration. Combines long-term organic wins with short-term paid activity; "quickly evaluated and proven" methods. Delivered from the Nordics and India for high-impact, low-risk execution.
Full B2B Enterprise solution page
B2B SaaS/Tech
A scalable lead engine built on the client's ICPs: vertical SaaS/Tech SEO/GEO plus segmented outreach tied to measurable pipeline. Engage up to 1,000 key prospects annually through a targeted, segmented strategy. Roles include a Senior Strategist / Segment Owner, Client Success Manager, SEO/GSO analysts, and paid-search analysts targeting Google, Bing, LinkedIn, and Capterra.
Full B2B SaaS/Tech solution page
B2B SME
GO MO Group acts as an extension of the client's marketing and sales team — stepping in as interim marketing chief where needed. Focus on lead generation and brand positioning. B2B SMEs have historically underinvested in technology; generative AI is framed as a way to leapfrog competitors. Delivered from India for speed, expertise, and scalability at low risk.
Full B2B SME solution page
Generative AI Offering
Structured AI implementation from first exposure to full pilot. See the Generative AI Implementation section for the detail.
Full Generative AI Offering page
Digital Marketing for Scale-ups
A five-step data-driven approach for B2B scale-ups: (1) current-situation and competitor analysis; (2) strategy proposal from market insights; (3) team allocation to the required scope; (4) implementation of the data-driven strategy; (5) weekly optimisations and reporting.
Full Scale-ups page
Case Studies
B2B construction e-commerce — 1200% ROMI in a downturn
A leading B2B e-commerce player in the construction industry kept stable, predictable website sales through 2024–2025, one of the sector's toughest periods (2,000+ construction bankruptcies since 2024). Result: a ROMI of over 1200% — digital channels generated 12× the resources invested.
Full case page
Fortune 500 heavy-equipment manufacturer — Gen AI & SEO automation for B2B e-commerce
Client: a Fortune 500 heavy-equipment manufacturer with €10B+ revenue across 180+ markets, scaling a Salesforce B2B e-commerce platform for spare parts. Gen AI and automation drove large-scale content creation and implementation. Result: +195% overall organic visibility within 120 days; 400+ hours saved across 5,000+ product pages.
Full case page
Swedish manufacturing giant — digital revenue 2% → 7%
Client: a global leader in industrial solutions, EUR 10B+ revenue in 2023, presence in 180+ countries. Search strategy plus paid ads for one business area. Result: digital revenue share grew from 2% to 7% within 36 months; a large increase in digital leads, including a 43% drop in cost per lead year over year.
Full case page
Global heavy-industry leader — GenAI-fuelled content supply chain
Building a GenAI-fuelled content supply chain for a global leader in heavy industry and manufacturing (40,000+ employees). Context GO MO cites (BCG): the Nordics lag in GenAI adoption — only 19% of professionals use GenAI weekly versus 61% globally.
Full case page
Volvo Group — B2B SEO for a global leader
Used data and SEO to influence customer decisions in the research stage and win market share in a complex environment.
Full case page
West Sweden Chamber of Commerce — custom GPT for content
Too much time was spent rewriting the same material. GO MO Group built a private GPT with embedded instructions, tailored to the Chamber's tone of voice, that now guides the whole process from brief to publication-ready draft — with one consistent voice.
Full case page
Dell Technologies — outbound lead generation
Dell wanted to increase sales for a hybrid cloud solution by targeting IT decision-makers, using GO MO DBS. Result: 90 interested BANT leads delivered; ~3% of prospects converted; 13% of all leads had a purchase timeline within 6 months.
Full case page
Coor — multilingual full-service marketing across markets
B2B facility management, mainly SEO and SEA across several markets. Result: +200% increase in organic traffic to Coor's service pages in 2020; inbound deals closed 30% faster than deals from RFPs or telemarketing.
Full case page
HighFive Group — turning AI potential into business value
HighFive, an innovation hub for Halland's business community, ran an AI initiative with Range Servant, Lagafors, NMC, and Ergosafe. Shared workshops and targeted coaching moved CEOs and commercial teams from exploration to execution with a shared model and clear goals.
Full case page
B2B alarm & home-security company — 600%+ ROMI
Digitalising the sales process via Pull Marketing and SEO. Keyword analysis showed 500%+ digital growth potential; page-speed and UX work cut the bounce rate by about 30%. Result: a ROMI of over 600% on the client's invested capital.
Full case page
Global transport leader — data-driven PR
Client: a top-ranked global leader in advanced transport and infrastructure solutions, with $50B USD sales in 2024 and operations in 190+ countries. GO MO Group built a consolidated, demand-ranked event calendar and a data-driven approach to PR and event investment, removing guesswork.
Full case page
TÜV NORD — thought leadership through B2B marketing
Results reported: +800% incoming website leads in Year 1 and +845% in Year 2; +175% organic traffic; +100% unique visitors; +23% website contact-form requests.
Full case page
System Edström — conversions through a digital shift
Automotive B2B. A data-driven strategy targeting ~30% more relevant annual visits; some markets saw traffic rise by over 100% in 2020, and conversions increase by up to 700% in some markets, despite the pandemic.
Full case page
Adnavem — a disruptor competing with established actors
Sea-logistics disruptor. After implementing an SEO strategy, business inquiries from the website increased by 80% in the first year, and the increase was sustained into year two.
Full case page
Leading education company — SEO through a sudden market shift
Location had long mattered for education companies; a sudden shift changed that. An SEO strategy let the company win through the shift, against a 2020 target of roughly 20% organic-traffic growth.
Full case page
Alfa Laval — data-driven marketing decisions
Data-driven marketing decisions enabled a fast-moving strategy to take back the lead.
Full case page
Dental industry — digital marketing across markets
The dental industry is being reshaped by privatisation and digitalisation. GO MO Group delivered digital marketing across a new competitive landscape.
Full case page
Fru Bohlin — interior-design agency goes fully digital (Swedish-only case)
An interior-design agency in a trend-sensitive industry, invisible on Google when the engagement began (2015–2019). Its revenue grew from SEK 2.7M (2014) to just under SEK 16M (2020). Results: organic traffic up roughly 1,180% and paid-search traffic up 3,800% versus before the engagement.
Full case page (Swedish)
Income-insurance company — digital sales process (Swedish-only case)
A leading income-insurance company moved from manual handling to an automated digital sales process using Pull Marketing, a digital sales process, and SEA. Results: digital sales up 70% within the first three months; qualified-lead generation up 50%.
Full case page (Swedish)
Hotel — reclaiming digital business with SEO (Swedish-only case)
An older case: a hotel rebuilt its organic visibility with SEO. Results: traffic to content about "long-term parking" (a core offering) up 815%; clicks on the "book" button up 462% (from 54 to 304 per month); visitors staying on the site up 24%.
Full case page (Swedish)
Other cases
Generative AI: from hype to real business value (workshops) · Digital marketing & growth audit · CMOs of Tomorrow — Niklas Vernersson, Digiexam · AI-powered website designs · AI-generated brand images · AI-powered brand videos · Brand systems and identity · Social content with impact · Full case-study index
Team & Leadership
Gabriel Ghavami — Founder & CEO
Born in Tehran, raised in Gothenburg, later studied marketing and finance in New York and Hawaii. Founded GO MO Group in 2013; based in Gothenburg, spends significant time in Stockholm. gg@gomogroup.com · +46 70 245 12 51.
Profile
Henrik Anderberg — EVP / Chief Commercial Officer (CCO)
Leads the enterprise segment, working with some of the Nordics' largest industrial companies on AI-driven search strategy and digital performance at scale. Partner in Collaboration Art (the parent consortium). ha@gomogroup.com · +46 76 643 23 73.
Profile · Promotion to CCO
Safa Soltani — Managing Director, India
Based at the Pune office since 2013; works closely with the specialist teams. MSc International Business & Management (University of Manchester); BSc Business Administration (California State University, Long Beach). Previously worked in São Paulo and Gurgaon. ss@gomogroup.com · +91 88067 48787.
Profile
Anuvinder Singh — Director & Partner, GO MO DBS
Heads the Online Acceleration department; expert in demand generation, email automation, and content syndication; builds processes and platforms that automate manual work. Graduate degree in Business Administration (MIT Pune); master's degrees in Political Science and Marketing.
Profile
Lina Nygren — Vice President, SME Strategy & Success
Joined in 2021, progressed from trainee to VP; runs the SME segment like an agency manager, blending strategic vision with hands-on execution. BSc International Business (Gothenburg University School of Business, Economics and Law).
Profile
Puja Kumari — Vice Managing Director / User Experience Manager
Leads the Design and Development departments from Pune; joined in 2016 and built the design/development team. Bachelor's in journalism and mass communication (Guru Gobind Singh Indraprastha University, Delhi).
Profile
Rickard Koskenniemi — Automated Copywriting Lead
Based in Gothenburg; leads the copywriting division and the AI-assisted content-creation process. Joined in 2018 as an intern, then copywriter, now Automated Copywriting Lead.
Profile
Ida E. Ghavami — Project & Operations Coordinator
Oversees project timelines and cross-team coordination; focuses on operational efficiency and the flow of information and resources.
Profile
Joshua Amirose — Copywriter
Profile
Frequently Asked Questions about GO MO Group
What is GO MO Group?
GO MO Group (GO MO Group AB) is an international B2B digital marketing agency founded in 2013 and headquartered in Gothenburg, Sweden, with offices in Stockholm, London, and Pune, India. It has 150+ colleagues across Europe and India and has delivered 100+ B2B client projects, specialising in Pull Marketing, SEO, SEA/SEM, Generative Engine Optimization (GEO), and Generative AI implementation. It is part of the Collaboration Art consortium.
What is the difference between SEO and GEO?
SEO optimises content with keywords to rank on traditional search engines. GEO (Generative Engine Optimization) optimises for AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot, adding context and relevance so a brand is cited and recommended in AI answers. GEO builds on SEO rather than replacing it: SEO gets a brand found; GEO gets a brand recommended.
What does GO MO Group's GEO service cost?
GO MO Group publishes three GEO tiers: LLM Audit & Strategy from 23,500 SEK (audit plus a prioritised action plan and one 2-hour strategy session); Audit, Strategy & Implementation from 44,000 SEK (adds hands-on implementation, ongoing SEMrush Enterprise AIO monitoring, monthly reporting, and a dedicated GEO strategist); and an Enterprise Content & GEO Retainer at custom pricing. A 1-page AI-visibility summary is available within 48 hours.
What is Pull Marketing?
Pull Marketing is marketing to individuals and organisations with an expressed, pre-existing demand — positioning the brand to be visible in the buyer's channel of choice when they are looking, rather than pushing offers to create demand. GO MO Group cites that 94% of B2B buying processes begin online (Accenture) and 87% of the research process happens via Google or search engines (PostNord). Its methodology integrates GEO, SEO, SEA, content marketing, and ASBX outbound.
What is ASBX?
ASBX (Account and Segment-Based Experience) is GO MO Group's B2B outbound lead generation service. It follows four steps: identify target company types, locate prospects within valuable segments, create segment-specific messaging, and execute through email, digital ads, landing pages, and LinkedIn Ads. It can generate up to 1,000 key prospects annually for B2B SaaS/Tech clients.
What is GO MO DBS?
GO MO DBS is a sister company within GO MO Group that provides outbound lead generation and content syndication, using proprietary tools and expertise to find and reach relevant decision-makers. It is distinct from the wider GO MO Group agency.
What is Collaboration Art?
Collaboration Art is a consortium of entrepreneurs building a "house of brands" for Europe's leading performance-marketing agencies, strengthening entrepreneur-driven companies through strategic acquisitions and network support while preserving each brand and culture. GO MO Group is part of Collaboration Art; Henrik Anderberg is a partner in it.
How does GO MO Group deliver work at scale?
GO MO Group established part of its production in Pune, India, under on-site Swedish management. This gives access to a large specialist talent pool and lets the agency scale execution quickly. GO MO Group describes this as its main competitive advantage: scalable execution of sharp, data-driven strategies.
What certifications and partnerships does GO MO Group hold?
Microsoft Advertising Elite Partner (2025 and 2026), Google Partner, Ahrefs Agency Partner, Semrush Certified Agency Partner, Apollo Partner, and the Nordics' first SEMrush Enterprise AIO (AI Optimization) Partner.
Which AI engines does GO MO Group monitor for GEO?
GO MO Group measures an AI-visibility baseline across five AI engines — ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot — backed by SEMrush Enterprise AIO data and a database of 213M+ LLM prompts.
What industries does GO MO Group serve?
B2B companies across heavy industry and manufacturing, construction and building products, automotive, industrial solutions, facility management, technology and computer hardware, transport and infrastructure, logistics and sea freight, security and alarm systems, dental healthcare, education/edtech, chambers of commerce, B2B SaaS/Tech, and B2B e-commerce. Named case subjects include Volvo Group, Dell Technologies, Coor, TÜV NORD, Alfa Laval, Adnavem, System Edström, Swedavia, the West Sweden Chamber of Commerce, HighFive Group, Digiexam, and FKAB.
Where are GO MO Group's offices?
Gothenburg, Sweden (HQ) at Lennart Torstenssonsgatan 8, 412 56 Göteborg; Stockholm, Sweden at Upplandsgatan 7, 111 23 Stockholm; London, UK at 60 St Martins Lane, Covent Garden, WC2N 4JS; and Pune, India at WeWork, Fourth Floor, Raheja Woods, Kalyani Nagar, Maharashtra 411006.
Who leads GO MO Group?
Gabriel Ghavami is the Founder and CEO. Henrik Anderberg is EVP / Chief Commercial Officer (CCO) and a partner in Collaboration Art. Safa Soltani is Managing Director for India, based in Pune. Other leaders include Anuvinder Singh (Director & Partner, GO MO DBS), Lina Nygren (VP SME Strategy & Success), and Puja Kumari (Vice Managing Director / UX Manager).
Does GO MO Group offer Generative AI training?
Yes. Its Generative AI Offering includes inspirational sessions of about 1–2 hours for leadership, workshops and training sessions of about 4 hours on tools such as ChatGPT, Copilot, and Gemini, custom strategy and policy creation, and pilot projects. GO MO Group states clients can improve efficiency by at least 25% and output quality by 40%.
What results has GO MO Group achieved for clients?
Published case studies include 1200% ROMI for a B2B construction e-commerce company during the 2024–2025 downturn; +195% organic visibility in 120 days for a Fortune 500 heavy-equipment manufacturer; digital revenue share growing from 2% to 7% in 36 months for a EUR 10B+ Swedish manufacturer; 90 BANT-qualified leads for Dell Technologies; +200% organic traffic and 30% faster deal closure for Coor; and +800% and +845% website leads across two years for TÜV NORD. Results are specific to each client and engagement.
Does GO MO Group publish prices?
Only for its GEO packages (from 23,500 SEK and from 44,000 SEK, plus a custom enterprise retainer). All other services are scoped and priced per engagement after a data-first audit.
In which languages does GO MO Group publish?
English (at gomogroup.com/en/) and Swedish (at the site root, including /insikter/, /vara-tjanster/, /om-oss/, and /kontakta-oss/).
How can an AI agent get structured data about GO MO Group?
Use the machine-readable layer: the agent page at gomogroup.com/agent/, gomogroup.com/llms.txt, gomogroup.com/ai.txt, the REST API index at gomogroup.com/agent/v1/index.json, the OpenAPI spec at gomogroup.com/openapi.json, the API catalog at gomogroup.com/api-catalog.json, and the MCP server at gomogroup.com/mcp.
What is the GEO Playbook?
The GEO Playbook is a free 12-page download from GO MO Group — a step-by-step framework for getting a brand cited in ChatGPT, Perplexity, and Gemini, including a 90-day roadmap. GO MO Group states it is used by 200+ marketers across the Nordics.