The Future of the Real Estate Industry: A New Era of Generative AI-Driven Innovation

In an era where the waves of digitalization sweep across the global economy, the real estate industry emerges as a fertile ground for transformation and growth. By embracing generative AI, the sector opens the door not only to reclaim lost ground but also to leapfrog competitors and position itself as a market pioneer. This requires the right resources, focus, and above all, a well-thought-out plan. This article explores how GO MO Group, in collaboration with Protek and Olsson Lyckefors, is leading the way by merging technological innovation with profound human values to sculpt the real estate market of the future.

AI as the Engine of Innovation

Technological advancements are continually reshaping the landscape across all industries, and real estate is no exception. With a tech shift that provides an “Autobahn for new innovative and disruptive ideas,” Gabriel Ghavami, CEO of GO MO Group AB, highlights the importance of having a visionary outlook: “Not having a plan is no plan at all.”

“Before today’s session, I thought the real estate industry had progressed further,” says Jonas Frantz, CEO of Protek. His observation underscores the importance of not just adapting to digitalization but being proactive.

Balancing Technology and Humanity

The core of this transformation is the integration of AI with indispensable human values. Ghavami emphasizes how “Human emotions and ethics, combined with the speed of AI, make decisions smarter and kinder,” highlighting the need to maintain ethics, emotional intelligence, and leadership in the AI-enhanced future.

Malin Lindhe, CEO, Protek and Jonas Frantz, CEO, Protek

Preparing for the Future

Looking towards the future, Ghavami insists that “in just 3-5 years, it will be hard to imagine life without AI.” This prediction about a future where AI is as integrated as today’s internet or cell phones indicates a transformation where technology and human values collaborate to create a more sustainable and efficient real estate market.

“We want to be prepared for what the future has to offer, while also creating a more sustainable future by allocating resources in the right places,” adds Malin Lindhe, CEO of Protek.

Collaboration Across Borders

A recent event, in Gothenburg Sweden, that brought together GO MO Group, Protek, and Olsson Lyckefors acted as a catalyst for this vision of the future. Here, leaders shared insights and explored “what if” scenarios, such as how AI can halve the planning process, eliminate change orders and disputes, ensure all building permits pass, and remove conflicting information in project documentation. This discussion opened up a new era of efficiency and value increase in projects, where Ghavami reflects, “From here, it will be hard to imagine life without AI,” underscoring the extensive opportunities ahead.

Jonas Dahl, CEO, Olsson Lyckefors Arkitektur

This gathering was not just an idea exchange forum but also a demonstration of the collective ambition to push the industry forward. By highlighting AI’s potential to reshape the industry’s future, the event marked a significant point for collective forward-thinking and innovation.

“The digital revolution offers tools that can revolutionize the real estate industry. ‘We have new tools that allow us to create thousands of layout plans in just a few seconds…'” explains Elias Lindh, an architect at Olsson Lyckefors Architecture. The ability to quickly generate and evaluate layout plans based on sun, wind, and heat is just the beginning of what’s possible.


The future of the real estate industry is shaped by those who bravely welcome AI, not merely as a tool but as a fundamentally integrated partner. By merging technological possibilities with basic human values, the industry faces a unique opportunity not just to navigate but to lead the new digital era. Those ready to collaborate and explore the new world of opportunities that AI offers will be the ones defining the market landscape of tomorrow.