We are an international digital marketing agency helping leading B2B companies adapt to new buying behaviors through data-driven strategies. Unique focus on B2B Pull Marketing. Offices in Sweden, England and India.

With 50+ passionate marketers who are committed to helping our clients achieve amazing results, we can create customized teams with precisely the specialist skills required for each project.

With data and a complete focus on our clients' target audience, we can execute on ambitious endeavors with high goals. Our promise is that our clients will be able to capitalize on existing demand by being visible in the right channels, to the right individuals.

Sr. Paid Marketing Analyst

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Key qualification criteria

Qualifications:

Minimum 2-3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn and Google Ads
With at least 2 years of hands-on experience managing and optimizing Google Ads
Strong domain expertise in paid media, including strategy, execution, and analytics
Skilled in leveraging AI tools (e.g., Claude and ChatGPT,) to enhance campaign efficiency and decision-making
Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
Excellent written and verbal communication skills in English
Bachelor’s degree in any field; a Master’s degree is a plus

Experience:

Hands-on experience with:
- Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
Strong understanding of performance marketing principles, bidding strategies, and attribution models
Familiarity with SEO, email marketing, and other digital marketing channels.
Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred
Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
Effective communication and reporting skills
Good experience in managing medium to large-sized budgets
Should have a data driven approach to work

Scope of work

Research and Analysis:

Stay ahead of platform updates and trends; integrate innovations into strategy
Drive keyword strategy and restructure accounts to unlock scalable growth
Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
Analyze and interpret conversion and attribution data to derive actionable strategic insights
Ability to create strategies and budget forecasts

Strategy & Execution:

Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Communication:

Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities
Partner with internal teams to address performance challenges
Timely Deliver projects on time, meeting weekly and monthly deadlines

Reporting:

Create performance reports using Google Slides/other dashboards, and review them with clients
Present key strategies and insights to Client Success Managers and clients
Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

Preferred Attributes

Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
Must be residing in/ willing to relocate to Pune
Experience with delivery management or people management
Understanding of SEO, email marketing, and other digital marketing channels
Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio and Bing Ads
Familiarity with automated or AI-driven optimization tools for search ads and other channels
Experience in dealing directly with B2B clients

About GO MO Group

In 2012, GO MO Group established its presence in Pune, India and has since grown into a family of over 150 employees. Specializing in digital marketing, our company earned a reputation as one of the top agencies in India.

Our teams range across a number of different verticals including: SEO, Google Ads, web development, design, Generative AI strategy, lead generation and much more. In 2021, GO MO Group was acquired by Collaboration Art.

Our mission is to be the backbone for growth, innovation and scalability for what is soon to be one of Europe’s leading digital marketing conglomerate.

$30M revenue
+300 Employees
7 Agencies
3 Countries

Why choose GO MO?

We are an award-winning international Pull-Marketing, GenAI, Web Development and UI/UX firm. We are one of Sweden’s fastest growing agencies. Our team in India has an employee strength of over 30 resources.