Team Leader Email Marketing

Background

GO MO Group is Sweden’s fastest-growing Digital Marketing Agency with its feet in Media and its head in Data and Analytics. Founded in 2013, employing over 150 people divided into three offices in Sweden and Pune (India). GO MO Group has customers from USA, Canada and Europe. The company has a strong management team that has experience in business development and entrepreneurship. Whilst we love to work hard, we also take time to smell the roses with regular team off-sites, cultural events and the odd lunch or drink after work.

We are on the hunt for our next Account Executive to join our fast-growing team and help grow our business, supporting our ever-increasing need to drive account excellence for our clients.

Key Responsibility

  • Sending bulk e-mails through the server, Gmail, Hotmail, etc
  • Designing email templates as per asset specifications
  • Generating leads through email campaigning, internet research
  • Maintaining the Lead Sales report
  • Establish internal email processes and work collaboratively to improve and streamline them
  • Determines target audience, devices campaign, and launches email campaign to create buzz or generate leads for the business
  • Perform keyword research in coordination with business
  • Conduct analysis and provide recommendations in coordination with elements and structure of websites
  • Administer search engine tools (XML sitemaps, webmaster tools) to conduct diagnostic reporting on projects
  • Implement link building campaigns in coordination with GO MO group’s SEO goals
  • Create/assist in development and execution of content strategies
  • Communicate with team and management on project development, timelines and results
  • Track latest digital technological developments and implement wherever required
  • Work closely with other team members to meet company’s goals

Qualification and Experience

  • Fluent English & excellent communication skills
  • Hands on with email marketing tools
  • Knowledge of Hubspot/Marketo
  • Excellent reporting skills
  • Google/Hubspot Digital Certifications

Key Attributes

  • Design and implement direct email marketing campaigns
  • Certification of Marketo and Hubspot will be preferred
  • Create/design Email Marketing templates and Newsletters as per clients requirement
  • Knowledge of different email marketing tools like Active campaign, Get Response, Mail- chimp, Benchmark, Elastic Email, Send grid
  • Generate Open/Click/Send report in Excel
  • Experience working on HTML, CSS and JavaScript
  • Proficiency in marketing automation technology
  • Hands on experience of creating landing pages on Instapage and word press
  • Knowledge of web analytic tools like Google Analytics, Search Console, Ahrefs, etc
  • Knowledge about web design and HTML

Team Leader Email Marketing

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