Data Driven PR and Event Investments for Public Companies
Take the Stage Strategically
Case study | Digital strategy | SEO & Online reputation management
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Copyright © 2026 GO MO GroupAbout the client
A top-ranked global leader in advanced transport and infrastructure solutions, this European company generated sales of 50 Billion USD in 2024. With a strong history, they operate in over 190 countries, serving industries such as automotive, energy, and construction. Recognized for its emphasis on sustainability, electrification, and innovation, the organization leverages digital transformation as a driving force for growth and efficiency.
Opportunity
Becoming ‘Data-driven’ in PR & Event Management to steer investments without guesswork.
Deliverables
Event Calendar
A consolidated and structured calendar of prioritized events, including critical details such as location and online demand
Comprehensive Analysis
Comparison between events by providing insights into online demand trends, backlink profiles, and branded searches for each shortlisted event
Social Proof
Mapped social media handles of key events to monitor background and reputation
Strategy
Challenge
Traditional PR methodologies lacked precision in identifying relevant events. Significant roadblocks include:
- Missed opportunities
- Lack of digital leverage
- Inefficient resource allocation
This is where digital offers a new way to pursue data-driven PR with metrics such as:
- Search Potential for relevant topics
- Web Presence
- Social Proof and Background
The result?
Optimized PR investments, uncovering high-impact opportunities for enhanced brand visibility
We’ve seen this pattern time and again: large B2B companies under-leverage data, leaving PR as the least-funded and least-prioritized function.
Even with just a pilot project, we’ve already seen how data-driven insights can deliver tangible results.
Most PR-related decisions are taken without digital data involvement – In such a space how do we stay proactive? By insisting on the value of data and demonstrating that a well-executed PR strategy isn’t a luxury—it’s a growth driver.
Testimonials
“GO MO Group has aided us in gaining market insights in this new application area, helping us understand customer behavior. This has transformed Munters’ approach to communication.”
Anja Simonsson
Vice President Marketing at Munters
“The GO MO team is dual-minded in the sense that they are able to strike the right balance between strategic thinking and delivering actionable results.”
Jens Gustafsson
SVP Corporate Communication at Volvo Group
“When presented with specific and unique problems, the GO MO team can certainly be depended on to accurately interpret, present, and implement solutions. Their professional team would always be highly recommended.”
Kris Granger
Digital Marketing Manager at Volvo Group
Copyright © 2026 GO MO Group