Enterprise Digital Marketing and Sales for e-commerce

How Automation and
Generative AI (Gen AI) enabled marketing operations for a
global B2B e-commerce giant

Case study | Enterprise MarketinG | Automation & Generative AI

About the client

A Fortune 500 heavy-equipment manufacturer with annual revenues exceeding €10 billion, operating across more than 180 international markets. Previously lacking a dedicated e-commerce platform, the client is now rapidly scaling an enterprise-level Salesforce B2B e-commerce solution. Specializing in the global sale of spare parts, the business navigates the complexity of mixed ownership models between dealers and wholly owned entities.

Opportunity

Boost global organic visibility and enable sales using Generative AI and automation with large-scale content creation and implementation for a B2B e-commerce platform.

Deliverables

Automation Strategy
Comprehensive enterprise e-commerce automation strategy and playbook

Scalable Technology
Reusable scripts in Google Apps Script and Python for ongoing scalability.

SEO-Optimized Content

Keyword Research, Ready-to-implement Gen AI-generated SEO content, meta titles, and descriptions provided for seamless integration across 3,000+ product and category pages.

Challenges

  • No historical online sales data to inform the initial strategy.
  • Newly developed e-commerce platform constructed without integration of marketing and content supply chain
  • Constraints posed by the enterprise Salesforce e-commerce platform and associated consultancy limitations.

Strategy

This is where Gen AI-driven automation transforms the traditional content supply chain and marketing approaches. Leveraging structured, scalable processes, our data-driven methodology enables efficient keyword discovery, precise content generation, and rapid implementation, ensuring a measurable impact and clear return on investment (ROI).

SEO Automation Workflow

The result?

Increase in overall organic visibility by 195% within 120 days

195%

increase in organic clicks over a 90 day period compared to the previous period

400+

hours saved with automation and AI allowing the marketing teams to refocus saved hours on high-level strategic planning and optimization initiatives.

5000+

content pieces created overall enabling efficient creation and initial deployment of optimized content to improve organic SEO performance

Interested in seeing more impact stories?

Explore our detailed case on how we have built a Gen AI-fueled content supply chain for a global leader in heavy industry and manufacturing.

Testimonials

“GO MO Group has aided us in gaining market insights in this new application area, helping us understand customer behavior. This has transformed Munters’ approach to communication.”

Anja Simonsson

Vice President Marketing at Munters

“The GO MO team is dual-minded in the sense that they are able to strike the right balance between strategic thinking and delivering actionable results.”

Jens Gustafsson

SVP Corporate Communication at Volvo Group

“When presented with specific and unique problems, the GO MO team can certainly be depended on to accurately interpret, present, and implement solutions. Their professional team would always be highly recommended.”

Kris Granger

Digital Marketing Manager at Volvo Group

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