Events

We’re dedicated to fostering growth through shared experiences, bringing together industry leaders, experts, and innovators to tackle real-world challenges. Our events create dynamic platforms for exchanging ideas, exploring trends, and driving business innovation, strengthening connections and inspiring change in the process.

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Insights

Industry-specific insights make a difference. We bring experience from over successful 100 client projects to each new case to develop and implement optimal digital marketing strategies for all of our clients.

Closing the B2B Commerce Discovery Gap: When Machines Visit Before Humans Do

The next trillion users of the internet aren’t human. Most B2B companies are invisible to them. The majority of your website’s visitors can’t see it 57.8% of all HTTP requests to web content are now automated. For the first time in the thirty-year history of the commercial internet, machines outnumber humans as the primary audience […]
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The Complete Glossary of 75 GEO, AEO & AI Search Terms You Must Know in 2026

75 terms. Every AI search discipline. One reference to bookmark. Why the Language of Search Just Changed — And What You Need to Know The vocabulary of search has undergone its most dramatic transformation in two decades. Terms that didn’t exist 3 years ago — GEO, AEO, LLM-O, AI Overviews, RAG, zero-click — are now […]
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Your website is getting AI traffic. You just can’t see it yet.

ChatGPT, Perplexity, Gemini, and Claude are sending users to your site right now. Most analytics setups are completely blind to it. Here’s what it looks like, and how to fix it in under 15 minutes. AI assistants are quietly sending users to your website right now, and most analytics setups are completely blind to it. […]
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Your buyers are asking AI. Is your brand in the answer?

Across two events this spring, we brought B2B marketing leaders together in Gothenburg and Stockholm to ask the questions the industry is tiptoeing around. What they told us — live, anonymously, in real time — is more urgent than most companies want to admit.

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AI-First Marketing: The New Rules of B2B Decision-Making in 2026

If you’re past the “what is it” stage and actively evaluating an AI-first marketing approach for your B2B organization, this guide provides the buying criteria, ROI benchmarks, and KPI stack you need to make a decision with confidence. Why This Decision Can’t Wait Bots now account for 51% of all web traffic — the first […]
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Read more about how we work with digital marketing in our insights.

insights

Meet the marketer

Discover the people behind our success in “Meet the Marketer” – a video series where we interview our own talented employees. Get to know the team that drives our innovation and creativity at GO MO Group.

Meet the Marketer Henrik Anderberg Play button
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