Humans today have access to more information through our mobile devices than at any other time in history. We actively search for more information, mainly through search engines. In particular, we look for information when making purchasing decisions. This has led to a paradigm shift from traditional and push marketing (creating new demand), to digital and pull marketing (utilizing existing digital demand). This shift has lead to fundamental changes in how we approach marketing and many marketers are facing difficulty catching up. It is now a must for organizations to respond to this digital transformation. Big companies such as General Electric, which ironically described themselves as a “digital industrial” company, noticeably failed at their vision of becoming the industrial leader in digital revolution.
Ignorance, fear, and speculation are some of the biggest challenges facing companies. GO MO helps companies fight ignorance through education and insights (from data) about the digital revolution and the paradigm shift in communication. We enable our clients to overcome the fear of not following market trends by objectively analyzing data and making truly strategic decisions. Guesswork and assumptions are avoided by relying on data-driven information and using data-driven principles for decision-making.
"My vision has for a long time been that GO MO Group becomes highly relevant once we 'move the needle' for global B2B giants, and my hypothesis is that this is achieved by solving key issues for the C-level management. Therefore, we are proudly humble and very happy when an industrial giant hires us to get them through the paradigm shift in communication."
Gabriel Ghavami, CEO for GO MO Group