Humans today have access to more information through our mobile devices than any other time in history. We actively search for more information, mainly through search engines. In particular, we look for information when making purchasing decisions. This has led to a paradigm shift from traditional and push marketing (creating new demand), to digital and pull marketing (utilizing existing digital demand). This shift has lead to fundamental changes in how we approach marketing and many marketers are facing difficulty catching up. It is now a must for organizations to respond to this digital transformation. Big companies such as General Electric, which ironically described themselves as a “digital industrial” company, noticeably failed at their vision of becoming the industrial leader in digital revolution
. Ignorance, fear and speculation are some of the biggest challenges facing companies. GO MO helps companies fight ignorance through education and insights (from data) about the digital revolution and the paradigm shift in communication. We enable our clients to overcome the fear of not following market trends by objectively analyzing data and making truly strategic decisions. Guess work and assumptions are avoided by relying on data-driven information and using data-driven principles for decision-making.
"The biggest challenge is people and baggage. It's no secret that people don't like change. What do we mean by baggage? Existing processes! Because we're so invested in our traditional ideals, we need to change both. It's very difficult to make people change because our ape brains have barely evolved in the last 2 million years, we basically have the same brains!"
Jack Welch, former CEO of General Electric