Content Marketing | READING TIME: 5 MINUTES | May 24, 2023

AI-Generated Content: A Strategic Advantage for B2B CMOs

Revolutionize B2B Marketing with AI-Generated Content and Human Expertise

In today’s competitive B2B landscape, CMOs are constantly seeking innovative strategies to elevate their brand’s visibility and drive growth. One ground-breaking innovation is the use of AI-generated content, a subject that has piqued the interest of many clients. By leveraging AI-generated content responsibly, B2B CMOs can transform their marketing strategies and stay ahead of the competition by increasing content output by some 50-100 %.

I. The Power of AI-generated Content:

Ignite a B2B marketing revolution by wielding AI-generated content as your ultimate weapon. Skillfully merge it with human expertise to amplify the E-E-A-T framework, deliver exceptional user experiences, captivate your audience, and outperform the competition in the dynamic digital marketing arena.

II. Google’s Caution on AI-generated Content:

Google cautions against using automatically generated content for manipulative purposes in search rankings. However, when employed responsibly, AI-generated content can be a transformative asset for B2B marketing strategies.

“Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.” – Google Search Central

III. Enhancing the E-E-A-T Framework with AI-generated Content:

The E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) framework is undeniably crucial. Incorporating AI-generated content can enhance these factors when skillfully combined with human expertise. The key is to utilize AI as a powerful ally, ensuring the content produced is not only of high quality but also delivers value to your target audience.

IV. Key Considerations for B2B CMOs:

As a B2B CMO, consider these thought-provoking questions when evaluating your AI-generated content strategy:

  1. Are you capitalizing on AI’s unique capabilities to amplify the experience, expertise, authority, and trustworthiness of your content?
  2. How are you integrating human editing and curation to refine the AI-generated output and ensure it meets your audience’s expectations?
  3. Is the information provided accurate, up-to-date, and comprehensive, reflecting the latest industry insights and trends?
  4. Does the AI-generated content align with your brand’s voice, personality, and experience, ensuring a seamless integration?


Embrace AI-generated content to transform your B2B marketing strategy, elevating the E-E-A-T framework and delivering exceptional user experiences. Stay ahead of the competition in the ever-evolving digital landscape by combining AI innovation with human expertise. Adopt this powerful duo to revolutionize your marketing approach and secure a strategic advantage in the B2B market.

About the author
Henrik Anderberg
Henrik Anderberg Chief Client Officer Changemaker with vast experience from global B2B organizations. Leads the Client Success Team and Co-Manages GO MO Project Managers in India with a focus on digital transformation within marketing and sales with pull-marketing and SEO as the primary tools.
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Reza Ghazizadeh Client Success Manager Reza has' extensive" experience in digital marketing, IT, and complex business development. Leads SEO and Google Ads projects for big and small clients.

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