Complex B2B Content: Our Expertise
GO MO is uniquely positioned in its focus on B2B digital marketing. As such, we have the processes and expertise to create high-quality texts about even the most complex B2B products.
In B2B marketing, the target audience is usually very knowledgeable, and we have to show these potential buyers that our client also knows their specific industry – its trends, challenges, and opportunities. Especially for complex industries, we know we cannot get by with surface-level, introductory content. We need to go deep and write for a well-informed potential buyer.
Strategy From Data – Text For Humans
Search engine algorithms are constantly getting better at identifying original and high-quality content. As such, we place the human reader first – focusing on what they are likely to find interesting and appealing. There is a strong connection between good UX and SEO performance, so an outside-in audience focus is an important part of an SEO strategy.
While the content strategy comes from data, the content is ultimately written for your potential clients. We take great care to portray your brand as a trustworthy source of information and to accurately reflect your products and services, in all their nuances.
Content needs to be based on the target audience’s needs and interests – not what the sender wants to say. Applying this outside-in perspective lets us create content that entices and performs, rather than creating content for content’s sake.