GO MO is uniquely positioned in its focus on B2B digital marketing. As such, we have the processes and expertise to create high-quality texts about even the most complex B2B products.
In B2B marketing, the target audience is usually very knowledgeable, and we have to show these potential buyers that our client also knows their specific industry – its trends, challenges, and opportunities. Especially for complex industries, we know we cannot get by with surface-level, introductory content. We need to go deep and write for a well-informed potential buyer.
Search engine algorithms are constantly getting better at identifying original and high-quality content. As such, we place the human reader first – focusing on what they are likely to find interesting and appealing. There is a strong connection between good UX and SEO performance, so an outside-in audience focus is an important part of an SEO strategy.
While the content strategy comes from data, the content is ultimately written for your potential clients. We take great care to portray your brand as a trustworthy source of information and to accurately reflect your products and services, in all their nuances.
Content needs to be based on the target audience’s needs and interests – not what the sender wants to say. Applying this outside-in perspective lets us create content that entices and performs, rather than creating content for content’s sake.
“A content strategy must be built using an outside-in perspective – if you write content based on what your readers find relevant and interesting, it will also perform well.”
Our content writers have extensive experience in writing SEO content for B2B companies. The combined effort of a specialist content writer and an SEO team is greater than any one generalist resource, giving you content preferred both by humans and search engine crawlers.
Our data-driven processes ensure that your strategy is adapted to your buyers’ actual purchasing behaviors.
Regardless of the scope of your digital marketing ambitions, we have the capacity to scale up and dedicate the resources needed to reach your goals.
Pull Marketing lets you reach the right decision-makers in relevant companies. We have a lot of experience in transforming how B2B companies reach new corporate clients.
“Content needs to be easy to read, easy to understand, and overall enjoyable to the reader.”
Services
Our Pull Marketing services create strong digital assets that generate business value over time. Read about our specific services, or contact us to explore which marketing mix is optimal for you.
