We are an international digital marketing agency helping leading B2B companies adapt to new buying behaviors through data-driven strategies. Unique focus on B2B Pull Marketing. Offices in Sweden, England and India.
With 50+ passionate marketers who are committed to helping our clients achieve amazing results, we can create customized teams with precisely the specialist skills required for each project.
With data and a complete focus on our clients' target audience, we can execute on ambitious endeavors with high goals. Our promise is that our clients will be able to capitalize on existing demand by being visible in the right channels, to the right individuals.
We are an international digital marketing agency helping leading B2B companies adapt to new buying behaviors through data-driven strategies. Unique focus on B2B Pull Marketing. Offices in Sweden, England and India.
With 50+ passionate marketers who are committed to helping our clients achieve amazing results, we can create customized teams with precisely the specialist skills required for each project.
With data and a complete focus on our clients' target audience, we can execute on ambitious endeavors with high goals. Our promise is that our clients will be able to capitalize on existing demand by being visible in the right channels, to the right individuals.
Programmatic advertising is characterized by automating the processes related to showing ads in digital channels. Whereas online advertising started out with companies buying ad space on a per-website basis, it is now possible to accurately target one’s target audience in the most effective channels through programmatic advertising. In short, it lets you advertise through a joint force of data science, automation, and machine learning.
Optimal management
We have managed the programmatic advertising for large organizations and small local companies with great results. Adding programmatic advertising to a data-driven digital marketing strategy can significantly increase the ROI and directly contribute to the B2B lead generation.
Cornerstone of Pull Marketing
Programmatic advertising in B2B
Correct execution of programmatic advertising allows companies to only show their ads to an audience for which their products and services are relevant. This is a cornerstone of Pull Marketing, wherein marketing communications is targeted towards individuals who have expressed interest in your products/services. Programmatic allows you to target these individuals, but also those who are likely to be similarly interested in your offering. For optimal results, the ad management needs to be continuously updated to ensure that your targeting is consistent with your clients’ purchasing patterns.
Narrowing down the target market of your marketing communications will greatly improve the campaigns’ conversion rate, as well as being more financially efficient. Manual targeting might allow advertisers to show their ads for a select number of websites at specific times. On the other hand, programmatic advertising allows for a more true people-based marketing, as more factors can be accounted for. Combine this with real-time bidding and it is hard to argue for a non-programmatic approach in one’s online advertising.
A key aspect of programmatic advertising is real-time bidding. Pairing advertiser preferences with available ad space allows companies to show their ads to the most relevant internet users efficiently. With numerous websites to advertise on and many companies looking to do so, having a strategy that optimizes ad placement is crucial. This enables more personalized strategies on a large scale.
Advertisers use demand-side platforms (DSP) to manage their campaigns, specifying parameters that determine who sees the ad and when. Conversely, website owners use supply-side platforms (SSP) to control what’s shown on their sites. In the brief time it takes a browser to load a webpage, the SSP announces an available ad space. DSPs then match advertisers’ preferences to present relevant ads. The highest bidding advertiser for the ad space and user in question gets their ad displayed.
Consumers are increasingly in control over the course of their buyer’s journeys. Instead of being exposed to ads and communications from whichever companies scream the loudest, buyers are now doing their own research to find the best solutions to their problems. This paradigm shift is clear in both B2C and B2B purchasing, and is something to which companies must adapt.
Pull Marketing means communicating towards individuals with pre-existing demand. Implementing Pull Marketing involves positioning oneself to be visible in the recipients’ channel of choice at the time they are looking for products and services, rather than pushing one’s offerings in the hopes of creating demand.
Our experience in managing programmatic advertising spans across both large organizations and small local companies, consistently delivering outstanding results. Integrating programmatic advertising into a data-driven digital marketing strategy not only boosts the ROI but also plays a crucial role in B2B lead generation. By leveraging targeted ads and real-time bidding, programmatic techniques ensure that your marketing efforts are both efficient and effective, directly contributing to increased lead acquisition and business growth.
Another advantage of automation between DSPs and SSPs is enhanced privacy. As consumer and company concerns about user privacy grow, and with the phase-out of third-party cookies, ad vendors must find alternative ways to determine ad relevance. Data-learning in DSPs and SSPs allows advertisers to more accurately predict user interest with less personal information. This shift poses challenges for smaller advertisers and ad vendors, who may need to partner with larger entities possessing more first-hand data.
Increase in non-branded organic traffic
WHAT DO OUR CUSTOMERS THINK OF US?
Jens Gustavsson
SVP Corporate Communication
Anja Simonsson
Vice President Marketing
Yaya Selva
Global Marketing Director
Leveraging the existing demand generated by the market’s collective marketing efforts, we can achieve a high Return on Investment. Our approach focuses on Pull Marketing, targeting the right decision-makers within relevant companies. With our extensive experience in transforming B2B outreach, we specialize in connecting businesses with new corporate clients. Our strategies are data-driven and tailored to align with the actual purchasing behaviors of your buyers, ensuring an effective and efficient approach.
Maximize your online presence with a comprehensive SEO strategy: drive quality traffic to your website and build a strong online presence over time.
Enhance your B2B marketing with our segmented lead generation. Reach decision-makers with relevant messages and increase your business opportunities.
A website is not worth anything if no one can find it. We offer ongoing services in B2B Pull Marketing to make your digital channels visible to a relevant target audience.
Get a comprehensive view of your digital presence and optimize your strategy with our digital analysis. We provide insights into your current position and the competitive landscape.
A website has no value if no one finds it. We offer a full range of Pull Marketing services that make your website visible to a relevant audience.
Our insights about Pull Marketing come from hundreds of ongoing client projects. Read about trends in digital marketing and what conclusions we have drawn from previous experience.
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