Pull Marketing:
Engaging and Attracting Customers with Ease

Pull Marketing is marketing to individuals and organizations with an expressed demand for one’s services or products. By targeting an interested audience lets companies capitalize on existing demand, and ensures that they are part of each potential client’s buying journey.

Close the Gap Between Marketing and Sales

Consumers are increasingly in control over the course of their buyer’s journeys. Instead of being exposed to ads and communications from whichever companies scream the loudest, buyers are now doing their own research to find the best solutions to their problems. This paradigm shift is clear in both B2C and B2B purchasing, and is something to which companies must adapt.

Pull Marketing means communicating towards individuals with pre-existing demand. Implementing Pull Marketing involves positioning oneself to be visible in the recipients’ channel of choice at the time they are looking for products and services, rather than pushing one’s offerings in the hopes of creating demand.

We are living through history’s biggest paradigm shift in communication. Closing the gap between marketing and sales requires an outside-in perspective.

Customer-Centric and Data-Driven Marketing

By starting with your customers’ needs and search behaviors, your company can quickly advance in the buying process by being visible to decision-makers searching for services. Search engines are part of 94% of all B2B buying processes, and many cite a search engine as the most important channel in their purchasing journey. As an SEO agency, we can help your business appear on Google and be a viable option in your customers’ buying process.

All of our partnerships begin with a thorough marketing analysis that clarifies both internal and external SEO factors. For successful search engine optimization, it is essential that the website is technically correct to be found by search engines, and that it is filled with content optimized for potential customers’ search behaviors. When the strategy is developed using data, it is possible to invest more significantly and move more swiftly.
SEO is more than just a component of the larger digital marketing strategy; it benefits from having both content and geographic diversity. GO MO Group is a B2B SEO agency with experience extending across multiple markets. We use data to identify which markets and tactics are relevant.

Be Visible When the Customer Searches for You.

Pull Marketing works for all industries, but is especially effective in supporting high-complexity sales processes.
Pull Marketing is a powerful way to support high-complexity purchasing processes. Complexity is characterized by more decision-makers, long time-to-close, and larger deals.

The Paradigm Shift is Clear

Consumers are increasingly in control over the course of their buyer’s journeys. Instead of being exposed to ads and communications from whichever companies scream the loudest, buyers are now doing their own research to find the best solutions to their problems. This paradigm shift is clear in both B2C and B2B purchasing, and is something to which companies must adapt.

Pull Marketing means communicating towards individuals with pre-existing demand. Implementing Pull Marketing involves positioning oneself to be visible in the recipients’ channel of choice at the time they are looking for products and services, rather than pushing one’s offerings in the hopes of creating demand.

Be Available

An Accenture report shows that 94% of all B2B buying processes begin online. A report from Postnord shows that 87% of the research process takes place via Google/ Search Engines. The statistics also show that B2B consumers do NOT do their research via advertisements.

With this information, it is easy to understand where to focus to increase sales. You must be available when the customer searches for you on the right channels, with the right information in hand. The important thing is to understand what the customer wants online – this is called Pull Marketing.

Quantitative Communication

Pull-marketing is about getting in touch with everyone who is looking for your specific services and products. Companies must change their marketing plans, reduce quantitative campaigns and prioritize a qualitative Pull-marketing strategy that creates measurable growth. Take advantage of the digital transformation in marketing and become more specific in your marketing activities to create results and increase sales.

The trend is clear: companies need to change their focus and understand the possibilities of marketing and communication that is driven by existing market needs. The future of marketing is Pull.

Combination of
People & Technologies

Successful Pull-marketing requires a combination of people and technology. Whereas search engines are unclear as to what efforts are the most impactful, but there are many tools that produce useful data. A lone consultant can do a lot with a carefully chosen service, but by combining several analytical tools, our teams can get high-quality and results that are more reliable than a single source.

Client Testimonials

WHAT DO OUR CUSTOMERS THINK OF US?

Jens said The GO MO team is dual minded in the sense that they are able to strike the right balance between strategic thinking and delivering actionable results.
Jens Gustavsson SVP Corporate Communication
Anja said GO MO Group has aided us in gaining market insights in this new application area, helping us understand customer information-seeking behavior. This has transformed Munters approach to communication.
Anja Simonsson Vice President Marketing
Yaya Selva said Marketing has gone from coloring books and balloons and fluffiness to data-driven sales. The most important task is actually help drive sales, I highly endorse GO MO Group for delivering on just that.
Yaya Selva Global Marketing Director
NEXT

Why Choose Us?

Leveraging the existing demand generated by the market’s collective marketing efforts, we can achieve a high Return on Investment. Our approach focuses on Pull Marketing, targeting the right decision-makers within relevant companies. With our extensive experience in transforming B2B outreach, we specialize in connecting businesses with new corporate clients. Our strategies are data-driven and tailored to align with the actual purchasing behaviors of your buyers, ensuring an effective and efficient approach.

Datadriven Pull
Marketing

Maximize your online presence with a comprehensive SEO strategy: drive quality traffic to your website and build a strong online presence over time.

B2B Lead Generation

Enhance your B2B marketing with our segmented lead generation. Reach decision-makers with relevant messages and increase your business opportunities.

B2B
Marketing

A website is not worth anything if no one can find it. We offer ongoing services in B2B Pull Marketing to make your digital channels visible to a relevant target audience.

Analysis
& Strategy

Get a comprehensive view of your digital presence and optimize your strategy with our digital analysis. We provide insights into your current position and the competitive landscape.

Other Services

We offer a full range of Pull Marketing services that make your website visible to a relevant audience.

SEO (Search Engine Optimization)

Maximize your online presence with a comprehensive SEO strategy: drive relevant traffic to your website and build a strong online presence over time.

SEA Advertising

Meet your target audience on the search engine as they are looking to buy. Get effective results and increase your company’s visibility using SEA.

Digital Analysis & Strategy Proposal

Get a complete picture of your digital presence and optimize your strategy with our digital analysis. Complete insight into your current situation and the competitive landscape.

Website Design and Development

We create websites that combine a user-friendly experience (UX) with a strong focus on SEO optimization from the start.

ASBX – B2B Outbound Lead Generation

Enhance your B2B marketing with our segmented lead generation. Reach decision-makers with relevant messages and generate business opportunities.

Insights

Our insights about Pull Marketing come from hundreds of ongoing client projects. Read about trends in digital marketing and what conclusions we have drawn from previous experience.