A website is usually the first and only impression a potential customer gets of a company. Hence, a website must be visually appealing, well thought out and professional to help visitors find what they are looking for quickly and easily. A company’s website should reflect their business, their products and services.
There are hundreds of rules and guidelines for effective search engine optimization, many of them still unknown. SEO is essentially a strategy with the goal of organically ranking a company’s website/ pages in search engines like Google. The search engine ranking increases organic traffic and ultimately conversions.
A company’s audience is looking for information to help them make a decision. Their website must therefore be informative and provide relevant and interesting content that is easy to access. It is with the content that a company has the opportunity to increase visitors’ confidence in their knowledge and skills.
Every component of a website must work quickly and correctly. Broken or poorly designed components leave the visitors frustrated and disillusioned by a company’s business. Across the entire website, everything should work as expected, including hyperlinks, contact forms, site search, event registration, etc.
A critical, but often overlooked component of a successful website is its ease of use. A website needs a logical and appealing structure that makes it easy to navigate and be filled with well-written, easy-to-read texts and other interesting content that enhances the user experience. Some important elements for increased usability include:
"For us, linking marketing investments with sales has always been a challenge. Thanks to this collaboration, we can finally reach our audience, by taking advantage of important data about our customers and working thoughtfully and overall digitally. GOMO Group has made us think in a completely new way, we now see a business potential that we didn't think was possible for us in traditional B2B. "
Magnus Rundberg, Global Sales Manager, Stena Recycling