Meet Henrik Anderberg
I’m Henrik Anderberg, the EVP / Vice vd at GO MO Group, and also a partner at Collaboration Art, the parent company of GO MO Group. I operate primarily from our Gothenburg office, guiding the course of our team’s transformative journey in the exciting realm of B2B Commercial Excellence and Generative Ai.
Two unwavering beliefs fuel our journey: an obsessive pursuit of improvement and the understanding that success lies in the execution of strategies, rather than the strategies themselves.
Since 2023, I have been an active lecturer and inspirational speaker on Generative AI, collaborating with partners such as Västsvenska Handelskammaren, Företagarna, and Almi.
With substantial experience in global B2B organizations, I focus on crafting successful digital marketing & sales strategies and teams that emphasize a high Return On Marketing Investment (ROMI). My academic credentials, including a BSc in Mechanical Engineering from Chalmers University of Technology and a BSc in Business Administration from the Gothenburg School of Business, further enrich my contributions to the team.
My journey with GO MO Group began as a client in 2017. I joined as a Client Success Manager (CSM) and progressed to become the Head of Client Success. Today, I hold the position of ECP and am part of the senior management team. In my role, I work closely with some of the largest industrial companies in the Nordics in combination with ambitious and growth-oriented SaaS clients. I often find myself functioning more like a management consultant than a project manager, guiding our clients not just in marketing, but also in brand, communication, sales, and business development strategies. We ensure steady, well-thought-out changes that are sustainable for the long term.
Personally, I see GO MO Group as a fantastic platform to experiment and bring ideas to life. As a knowledge enthusiast, I am constantly engaged in learning new ideas and gaining new perspectives. This curiosity extends to various mediums – from devouring podcasts to undertaking Masterclass lessons, and even running my own book summary project. Outside of work, I am an avid runner, having completed Göteborgsvarvet run in under 1:30, a personal achievement that brings me great pride. My thirst for learning extends to my personal life too, with travel being one of my favorite ways to explore new things. Join me on this exciting journey as we continue to grow and transform the field of digital marketing.
Henrik Anderberg
B2B commercial leader focused on real-world application of Generative AI across marketing and sales. Leads large-scale client transformation initiatives spanning Europe and India.
