Henrik Anderberg: Head of Client Success | GO MO Group
SEO agency since 2014
  • Services
    • Pull Marketing
    • SEO (Search Engine Optimization)
    • SEA (Search Engine Advertising)
    • Analysis and Strategy Proposal
    • Web Development and Design
    • ASBX: Outbound Lead Generation
  • About GO MO
    • We are an international digital marketing agency helping leading B2B companies adapt to new buying behaviors through data-driven strategies. Unique focus on B2B Pull Marketing. Offices in Sweden, England and India. Read more about us
  • Case
    • Case Study: Adnavem
    • Case Study: Alarm and Home Security Company
    • Case Study: Coor
    • Case Study: Dell
    • See more Case Studies
  • Insights
    • Utilizing Google’s data to win
    • Push vs Pull Marketing
    • Interview with Stefan Lorentzson, AB Volvo
    • Iterview with Kristina Alstermark, Rillion
    • Explore our insights
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  • Contact Us
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  • GO MO Group
    • Services
        • Services
          • Pull Marketing
            Pull Marketing is marketing to individuals and organizations with an expressed demand for one’s services or products.
          • SEO (Search Engine Optimization)
            Maximize your online presence with a comprehensive SEO strategy: drive relevant traffic to your website and build a strong online presence over time.
          • SEA (Search Engine Advertising)
            Meet your target audience on the search engine as they are looking to buy. Get effective results and increase your company's visibility using SEA.
          • Analysis and Strategy Proposal
            Create a digital marketing strategy from a complete understanding of your digital presence and the competitive online landscape in your industry.
          • Web development and design
            We create websites that combine a user-friendly experience (UX) with a strong focus on SEO optimization from the start.
          • ASBX: B2B Leadsgenerering
            Enhance your B2B marketing with our segmented lead generation. Reach decision-makers with relevant messages and generate business opportunities.
    • Case
        • Case
          • Case Study: Adnavem
            When Adnavem implemented an SEO strategy, their website quickly started to perform well, regardless of larger and more established competitor.
          • Case Study: Alarm and Home Security Company
            When an alarms and home security company shifted to Pull Marketing by digitizing their marketing and sales, they saw great results.
          • Case Study: Coor
            Large-scale Pull Marketing for Coor. Marketing in several languages, on many markets, for a company with a large service portfolio.
          • Case Study: Dell
            Dell found and communicated to decision-makers in IT companies as part of their expansion on the French market.
          • See more case studies
    • Insights
        • Insights
          • Utilizing Google’s data to win
            Google has optimized its algorithms for over 20 years to better identify which factors make up a good online user experience...
          • Push vs Pull Marketing
            Traditional marketing has relied on Push strategies, casting a wide net or attempting to stimulate demand – this often results in marketing messages...
          • The CMOs of the future: interview with Stefan Lorentzson
            Meet the Marketer: Stefan Lorentzson from Volvo Group discuss how company culture and leadership impact marketing and communications.
          • The CMOs of the Future: Interview with Kristina Alstermark
            Meet the Marketer: Kristina Alstermark talks about leading a global marketing department and her learnings from navigating a major rebranding project.
          • Explore more Insights
    • About GO MO
        • About GO MO
        • We are an international digital marketing agency helping leading B2B companies adapt to new buying behaviors through data-driven strategies. Unique focus on B2B Pull Marketing. Offices in Sweden, England and India.

          With 50+ passionate marketers who are committed to helping our clients achieve amazing results, we can create customized teams with precisely the specialist skills required for each project.

          With data and a complete focus on our clients' target audience, we can execute on ambitious endeavors with high goals. Our promise is that our clients will be able to capitalize on existing demand by being visible in the right channels, to the right individuals.

          Read More About us
    • Contact Us
    • hamburger
      • SEO agency since 2013
          • Services
              • Pull Marketing
                Pull Marketing is marketing to individuals and organizations with an expressed demand for one’s services or products.
              • SEO: Search Engine Optimization
                Maximize your online presence with a comprehensive SEO strategy: drive relevant traffic to your website and build a strong online presence over time.
              • SEA (Search Engine Advertising)
                Meet your target audience on the search engine as they are looking to buy. Get effective results and increase your company's visibility using SEA.
              • Digital marketing analysis and strategy suggestion
                Create a digital marketing strategy from a complete understanding of your digital presence and the competitive online landscape in your industry.
              • Web Development and Design
                We create websites that combine a user-friendly experience (UX) with a strong focus on SEO optimization from the start.
              • ASBX: B2B Leadsgenerering
                Enhance your B2B marketing with our segmented lead generation. Reach decision-makers with relevant messages and generate business opportunities.
          • About


            • We are an international digital marketing agency helping leading B2B companies adapt to new buying behaviors through data-driven strategies. Unique focus on B2B Pull Marketing. Offices in Sweden, England and India.

              With 50+ passionate marketers who are committed to helping our clients achieve amazing results, we can create customized teams with precisely the specialist skills required for each project.

              With data and a complete focus on our clients' target audience, we can execute on ambitious endeavors with high goals. Our promise is that our clients will be able to capitalize on existing demand by being visible in the right channels, to the right individuals.

              Read more about us
          • Case
              • Case Study: Adnavem
                When Adnavem implemented an SEO strategy, their website quickly started to perform well, regardless of larger and more established competitor.
              • Case Study: Alarm and Home Security Company
                When an alarms and home security company shifted to Pull Marketing by digitizing their marketing and sales, they saw great results.
              • Case Study: Coor
                Large-scale Pull Marketing for Coor. Marketing in several languages, on many markets, for a company with a large service portfolio.
              • Case Study: Dell
                Dell found and communicated to decision-makers in IT companies as part of their expansion on the French market.
              • See more case studies
          • Insights
              • Utilizing Google’s data to win
                Google has optimized its algorithms for over 20 years to better identify which factors make up a good online user experience.
              • Push vs Pull Marketing
                Traditional marketing has relied on Push strategies, casting a wide net or attempting to stimulate demand – this often results in marketing messages...
              • The CMOs of the future: interview with Stefan Lorentzson
                Meet the Marketer: Stefan Lorentzson from Volvo Group discuss how company culture and leadership impact marketing and communications.
              • The CMOs of the Future: Interview with Kristina Alstermark
                Meet the Marketer: Kristina Alstermark talks about leading a global marketing department and her learnings from navigating a major rebranding project.
              • Explore more Insights
        • Press
        • Career
        • Contact Us
    • SV
    • Search
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    Meet Henrik

    My name is Henrik Anderberg and I’m mostly based in GO MO Group Gothenburg office. I lead the firm’s Client Success Team with two mindsets:

    1. The rare people who become truly exceptional at something do so not because they believe they’re exceptional. On the contrary, they become amazing because they’re obsessed with improvement.
    2. Strategies do not fail, execution does.

    The team aims at transforming clients of GO MO and making the process of digital marketing a key initiative for the future, both pushing growth and defending against outside threats.

    I have significant experience from global B2B organizations, maneuvering through budgets and politics with an emphasis on building digital marketing success with high ROMI in focus.

    Education

    BSC in Mechanical Engineering (Chalmers University of Technology.) and BSC in Business Administration (Gothenburg School of Business).

    About my role at the firm

    I joined as a client in my previous role as the Marketing Manager at TUV NORD where I used GO MO as our SEO agency. I joined GO MO Group as a CSM in 2017 and have then been promoted to Head of Client Success and am a proud part of the senior management team.

    Among my clients, one will find some of the largest and leading industrial companies in the Nordics as well as one of Northern Europe’s largest dentist groups. I spend the majority of my time working with CMOs, Communication Managers, Sales Excellence roles, and our different internal teams, including SEO specialists, content-specialists. I also spend a lot of time with our founder and CEO in order to build the most amazing and elite Digital Marketing firm in Europe by developing our clients, people, and processes.

    I am driven by working with big and complex B2B companies across several countries and business areas. As a result, the role becomes a management consultant rather than a project manager. Consequently, we receive a lot of trust and responsibility from our clients for not only marketing but often marketing, communication, brand, sales, and business development. In these partnerships, we can move forward at a steady pace with well-thought-of and therefore sustainable changes.

    Up close and personal

    I strongly believe GO MO is a system of great clients where I can experiment. It is also an infrastructure that makes ideas become reality. I am a true knowledge-holic. My brain works 24/7 and I love new ideas and perspectives of life and business. I love to challenge everything and everyone, hating and having a hard time buying into the status quo. This has yet resulted in:

    1. +10,000 hours of podcasts. Favorites: Knowledge Project and Sam Harris (Making sense)
    2. A book summary project and a long read-list
    3. Masterclass lessons on Wednesdays (everyone should learn from Chris Voss)

    Except for that I have become a huge fan of running. I recently completed my first marathon-and-swim run. My claim to fame is that I run Göteborgsvarvet below 1.30 (amateur). Football and padel also keep my body and spirit in the right place. Expansion of mind comes in learning new things and traveling the world.

    Henrik Anderberg
    https://www.linkedin.com/in/henrikanderberg/tel:+46766432373mailto:ha@gomogroup.com

    Henrik Anderberg

    Head of Client Success

    Changemaker with vast experience from global B2B organisations, maneuvering through budgets and politics. Focuses on digital transformation within marketing and sales with pull-marketing and SEO as primarily tools. Leading the Client Success Team and Co-Manages GO MO Project Managers in India.

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