Karolina Ideböhn | GO MO Group
  • Services
    • Pull Marketing
    • SEO (Search Engine Optimization)
    • SEA (Search Engine Advertising)
    • Analysis and Strategy Proposal
    • Web Development and Design
    • ASBX: Outbound Lead Generation
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    • Tüv Nord
    • Coor
    • Adnavem
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    • Pull Marketing
    • SEO (Search Engine Optimization)
    • SEA (Search Engine Advertising)
    • Analysis and Strategy Proposal
    • Web Development and Design
    • ASBX: Outbound Lead Generation
  • Case
    • Tüv Nord
    • Coor
    • Adnavem
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GLOBAL |
  • SV
GO MO Group
  • Services
      • Pull Marketing
        • Case: Pull Marketing for Facility Management Company
        • Success depends on understanding key stakeholders
      • SEO (Search Engine Optimization)
        • Case: SEO and new sales process
        • We bring superpowers to B2B Scaleups
      • SEA (Search Engine Advertising)
        • Case: SEA to overcome barriers of entry
        • The top indicator for marketing: increased sales
      • Analysis and Strategy Proposal
        • Case: Data-driven decisions to adapt in a market shift
        • Leaders accelerate with data-driven marketing
      • Web development and design
        • Case: Digital strategy around a new website
        • Website migration checklist
      • ASBX: B2B Lead Generation
        • Case: Lead Generation To Reach The Right Decision-Makers
        • Programmatic advertising
  • Case
      • Disruptor Overcame Barriers Of Entry
        When Adnavem implemented an SEO strategy, their website quickly started to perform well, regardless of larger and more established competitor.
      • Digital Communications And Sales Process For Home Security
        When an alarms and home security company shifted to Pull Marketing by digitizing their marketing and sales, they saw great results.
      • B2B Manufacturer Stood Strong In Digital Shift
        In an industry reliant on physical meetings, the digital transformation during the pandemic was difficult for many – all while System Edström saw growth.
      • Lead Generation To Reach The Right Decision-Makers
        Dell found and communicated to decision-makers in IT companies as part of their expansion on the French market.
      • Agile Seo Strategy Could Respond Quickly To Market Shift
        When the market shifted quickly and buyers’ demands changed, an education company could respond quickly and change their communication accordingly.
      • International Digital B2B Marketing
        Large-scale Pull Marketing for Coor. Marketing in several languages, on many markets, for a company with a large service portfolio.
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Meet Karolina

I am one of the newest CSM trainees at GO MO, but I first came to the company in the summer of 2021 as a part of their content team while I was finishing my studies in digital marketing. I have experience from my time as a campaign coordinator and as a corporate relations specialist, where I was responsible for international campaign collaborations towards B2B and B2C.

I am fascinated by the psychology behind decision-making, and am driven by creating messages that lead to action.

Education

  • Polytechnic degree in digital marketing from Medieinstitutet.
  • Master of Science degree in Communication from Gothenburg University.
  • Degree in philosophy from Gothenburg University, with a focus on communication and cultural values.

About my role

I am currently a trainee at GO MO which means that I get to work with everything from writing content, ads, analyzing keywords, develop strategies, and much more. Working at GO MO suits me like a glove because I am driven by working towards deadlines in close contact with the customer and the end result.

Knowing where you started and seeing the result is the most satisfying part of our projects. Taking a company’s digital strategy from nothing the being able to challenge and surpass competitors is a reward in itself, knowing you put in the work and made it possible.

Up close and personal

When I’m not at work you’ll find me in the woods or in the mountains with my man and my dog, making a fire or just admiring the view. Hiking with no phone reception is one of my favourite things to do, it makes me feel both alive and calm at once.

I’m passionate about rescuing dogs. I’m on the board of a dog rescue organization that saves homeless dogs in Spain by finding them new homes in Sweden. I have also created a website where dog rescue organizations can make their dogs available for adoption. The source of my passion is my own dog, who is rescued from a shelter in Irland. He’s had many foster siblings during our years together.

Karolina Ideböhn
https://www.linkedin.com/in/karolina-ideb%C3%B6hn-969909192/mailto:ki@gomogroup.com

Karolina Ideböhn

Client Success Manager

Educated in communication and with an interest for strategic communication, especially now that it is becoming more digital.

GO MO Group
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