Meet Karolina

I am one of the newest CSM trainees at GO MO, but I first came to the company in the summer of 2021 as a part of their content team while I was finishing my studies in digital marketing. I have experience from my time as a campaign coordinator and as a corporate relations specialist, where I was responsible for international campaign collaborations towards B2B and B2C.

I am fascinated by the psychology behind decision-making, and am driven by creating messages that lead to action.

Education

• Polytechnic degree in digital marketing from Medieinstitutet.
• Master of Science degree in Communication from Gothenburg University.
• Degree in philosophy from Gothenburg University, with a focus on communication and cultural values.

About my role

I am currently a trainee at GO MO which means that I get to work with everything from writing content, ads, analyzing keywords, develop strategies, and much more. Working at GO MO suits me like a glove because I am driven by working towards deadlines in close contact with the customer and the end result.

Knowing where you started and seeing the result is the most satisfying part of our projects. Taking a company’s digital strategy from nothing the being able to challenge and surpass competitors is a reward in itself, knowing you put in the work and made it possible.

Up close and personal

When I’m not at work you’ll find me in the woods or in the mountains with my man and my dog, making a fire or just admiring the view. Hiking with no phone reception is one of my favourite things to do, it makes me feel both alive and calm at once.

I’m passionate about rescuing dogs. I’m on the board of a dog rescue organization that saves homeless dogs in Spain by finding them new homes in Sweden. I have also created a website where dog rescue organizations can make their dogs available for adoption. The source of my passion is my own dog, who is rescued from a shelter in Irland. He’s had many foster siblings during our years together.