Meet Lina
Vice President SME Strategy & Success
Lina joined GO MO Group in 2021 and has since carved a path from trainee to Vice President of SME Strategy and Success. Focused on strategy and driving top-line growth, she leads the SME segment like an agency manager, blending strategic vision with hands-on execution. Lina is dedicated to creating impactful value propositions, continuously learning, and pushing both her team and clients toward success.
Education
- BSc in International Business from Gothenburg University School of Business, Economics and Law.
- MSc in Growth Management from Gothenburg University School of Business, Economics and Law.
About My Role
As Vice President of SME Strategy and Success, my role is similar to that of an agency manager, leading the strategic development and growth of our SME segment. My responsibility is on increasing revenue, achieving our target gross margin, and continuously enhancing the value proposition of our offerings. It’s a blend of strategic vision and hands-on management – overseeing segment operations, driving initiatives that boost customer satisfaction, and making sure we deliver real impact. I have the responsibility and the privilege to allocate the right people to the right projects, and I am empowered to implement and refine internal processes and workflows that guarantee quality and efficiency.
What excites me most is working for our clients, staying engaged and driving the strategic improvements that help them succeed. I am also deeply involved in external education, facilitation, and project management within the realm of generative AI. This part of my role allows me to help clients harness advanced technologies to boost their efficiency, streamline operations, and ultimately increase their revenue per employee by freeing up time from administrative tasks. For me, it’s about blending strategy with action, and continuously finding ways to add value for both our clients and our team.
What’s Essential for me to Making an Impact in the SME Segment
To make a real impact, I believe a few key elements are essential: trust from the organization, a skilled and supportive team, and the courage to embrace iteration and continuous learning. Developing a strong value proposition is central to what I do, but impactful results don’t happen overnight, it’s a journey that demands humility, patience, and constant refinement. Psychological safety plays a crucial role in this process, giving both me and my team the freedom to experiment, learn from mistakes, and adapt without fear of failure.
I’m deeply grateful for the trust our clients place in us, their feedback is invaluable in shaping our approach and pushing us to improve. This journey isn’t one I could take alone; it requires a dedicated team that consistently delivers high quality and clients who believe in what we’re building together. For me, success is about embracing change, continuously improving, and finding the right balance between strategic vision and hands-on execution. It’s this dynamic that moves us forward, allowing us to create something truly meaningful and effective in the SME segment.
My Top 3 Priorities
From a Company Perspective: My main focus is on creating a scalable SME offering that truly enhances our clients’ digital presence and delivers measurable business outcomes. To achieve this, I need to deeply understand the SME landscape and be ready to adapt our strategies as the market evolves. It’s about staying ahead, ensuring our offerings not only meet but exceed client expectations, and drive growth.
From My Personal Perspective: For me, it’s all about building trust and creating an environment where psychological safety is a given. I believe that when we feel safe to express our ideas, challenge each other, and learn from every experience, that’s when the magic happens. I strive to foster a culture where iteration is encouraged and continuous improvement is part of our DNA. It’s important to me that my team and I can grow together, delivering value through every interaction.
From an SME Segment Perspective: SMEs need practical, action-oriented strategies that address their real-world challenges, especially when it comes to driving sales and growth. My goal is to ensure our solutions are not just innovative but also grounded in reality, empowered by Generative AI but always tailored to what our clients truly need. It’s about making sure our approach evolves with feedback, staying relevant, and ultimately making a positive impact on their business journey.
Looking Forward
As I look ahead, my focus is on driving growth and making a real impact within the SME segment. This role is about more than just refining strategies; it’s about building something sustainable and scalable that truly delivers results. With the responsibility of managing our budget, I am committed to optimizing our resources and making strategic choices that support our growth journey. By embracing advanced digital strategies and leveraging generative AI, I aim to empower our clients in ways that genuinely drive their success.
I’m excited about the opportunities this role offers – it’s a chance to deepen my leadership skills, explore my entrepreneurial instincts, and gain valuable insights into what it takes to build, manage, and scale a business. I see this as a door-opener, not just for the company but for my own growth as well. My goal is to contribute meaningfully to the financial success of GO MO Group and leave a positive mark on our clients, the SME segment, and the entire organization.
Up Close and Personal
I live by the philosophy that nothing is impossible, and that the only thing holding you back is your attitude towards life. Reciprocity is at the heart of everything I do—what you give, you get back, and this belief drives me to constantly develop and push myself. For as long as I can remember (and as my family often reminds me), I’ve been eager to try new things, learn, and explore. This curiosity fuels my love for travel; being in new places, meeting diverse people, and exchanging ideas provide me with fresh perspectives and endless inspiration. I thrive on the energy of movement and discovery—sitting still has never been my thing.
Whether it’s sharing a great conversation over a meal or connecting with someone on a run, I find joy in the exchange of experiences. You’ll often find me at one of Gothenburg’s restaurants enjoying good food and wine – another passion of mine – or working out at Barry’s, hitting the running trail, or diving into a new DIY project, like my latest obsession with reupholstering furniture. These moments keep me energized, grounded, and always ready for the next adventure. For me, it’s all about engaging with the world, learning from every opportunity, and always striving to be the best version of myself.
Lina Nygren
Lina joined the GO MO family in 2021, and has been a valuable addition since day one. Results-oriented, and with a passion for growth marketing, Lina is always striving to learn new things and challenge herself.
