Meet Rickard

Hello, I’m Rickard Koskenniemi, spearheading the copywriting division at GO MO Group. Operating from our Gothenburg office, I’m immersed in writing and refining our content creation process, utilizing LLMs like ChatGPT and Bard.

My Journey at GO MO Group

Since joining GO MO Group in 2018 as an intern and later progressing to a full-time copywriter, I’ve now stepped into the role of Automated Copywriting Lead. I collaborate with experts from top industrial and SaaS companies in the Nordics, creating compelling content and advising our clients’ internal content writers on SEO and content creation.

GO MO Group is a hub of innovation, where we constantly challenge conventional approaches to harness new technologies and methodologies. It is a playground where I can test the newest technologies, improve my content writing skills, and exchange and discuss the marketing industry as a whole with like minded people.

When I’m not crafting content, I’m an enthusiastic gamer, exploring a wide array of games from World of Warcraft and Diablo, to the Dark Souls franchise and Noita(Finnish Roguelike, I highly recommend checking it out!). My interest in computers and emerging technologies, especially the transformative world of Generative AI, keeps me excited about the future prospects of my role and the evolution of GO MO Group.

Join me on this exhilarating path as we continue to innovate and redefine the landscape of marketing and content creation.

My Journey with Generative AI

My journey in B2B content creation has been extensive, and now I’m venturing into innovative uses of Generative AI to elevate our services:

Strategy: Our strategy is meticulously crafted to align with your business objectives. By integrating Generative AI, we not only enhance the quality and speed of content production but also ensure it’s dynamic and engaging, perfectly resonating with your company’s ethos.

Structure: The structure of our agency is designed for maximum flexibility and adaptability. We harness the power of Generative AI to streamline our solutions, tailor-made for your specific SEO and content creation requirements. This approach enhances both the relevance and appeal of the content we produce.

System: We utilize advanced systems for comprehensive SEO management, encompassing in-depth keyword analysis and robust analytics. The incorporation of Generative AI guarantees precision and efficiency in our campaigns, enabling us to produce content that is not only innovative but also deeply resonates with your target audience.

Expertise: The team at GO MO Group consists of unmatched SEO experts, deeply versed in both Generative AI and content creation. We focus on crafting content that is not only optimized for search engines but also meaningfully engages your audience, solidifying your online presence and providing a significant competitive edge.

State-of-the-Art Workflow: Our content creation is revolutionized by fully leveraging Generative AI. This approach keeps us at the forefront, maximizing both productivity and creativity. We blend this advanced technology with our team’s creative prowess to produce content that meets SEO standards while also captivating and resonating with your audience. This method ensures your content not only ranks well but also bolsters your brand’s authority, driving measurable improvements in engagement and conversions.

Rickard Koskenniemi

Rickard Koskenniemi


As a seasoned content writer, I bring extensive experience in crafting SEO content for B2B organizations across various industries. My focus lies in leveraging Generative AI to enhance content creation. At GO MO Group, I act as the Automated Copywriting Lead, steering the evolution of our content delivery methods.

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