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Since joining GO MO Group in 2020, I have been based out of the GO MO Gothenburg office. Initially, my main responsibilities were regarding GO MO’s own digital marketing and sales support. In 2022, I shifted my focus to developing and implementing a new service for GO MO: the Account and Segment-based Experience (ASBX).
I think marketing should be data-driven, and all communications should be highly relevant to the recipients. As such, I enjoy my position at GO MO since I get to work with – and promote – precisely this sort of marketing; I like to think we are contributing to a world devoid of spam and irrelevant communications.
My GO MO journey began with an internship right after my studies, and I am really happy to have ended up in such an ambitious company.
MSc in Marketing and Consumption & BSc in Business Administration from the Gothenburg University School of Business, Economics and Law.
As Segmented Leads Specialist, I am responsible for launching GO MO’s newest digital marketing service: the Account and Segment-Based Experience.
Modeled after a pilot project for a client, ASBX combines the strengths of push and pull marketing. Informed targeting and segmented value propositions allow us to communicate relevant information to potential clients in all parts of their buyer’s journeys.
I’ve always been interested in technology. I first came into contact with digital marketing and SEO when I wanted to know more about how the internet works, leading me to “accidentally” find out about search engines and SEO. I’m currently excited about new ways of connecting through metaverse developments, the steps that are being taken towards web decentralization, and the internet of things. The latter of these has manifested in that I am constantly trying to add more smart IoT home gadgets to my apartment, even when it’s not necessarily “needed” (or reasonable).