Timothy Larsson | GO MO Group
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    • SEO (Search Engine Optimization)
    • SEA (Search Engine Advertising)
    • Analysis and Strategy Proposal
    • Web Development and Design
    • B2B Lead Generation
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    • Tüv Nord
    • Coor
    • Adnavem
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    • Pull Marketing
    • SEO (Search Engine Optimization)
    • SEA (Search Engine Advertising)
    • Analysis and Strategy Proposal
    • Web Development and Design
    • B2B Lead Generation
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    • Tüv Nord
    • Coor
    • Adnavem
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GLOBAL |
  • SV
GO MO Group
  • Services
      • Pull Marketing
        • Case: Pull Marketing for Facility Management Company
        • Success depends on understanding key stakeholders
      • SEO (Search Engine Optimization)
        • Case: SEO and new sales process
        • Beyond SEO: Utilizing Google’s Data to Win
      • SEA (Search Engine Advertising)
        • Case: SEA to overcome barriers of entry
        • The top indicator for marketing: increased sales
      • Analysis and Strategy Proposal
        • Case: Data-driven decisions to adapt in a market shift
        • Leaders accelerate with data-driven marketing
      • Web development and design
        • Case: Digital strategy around a new website
        • Website migration checklist
      • B2B Lead Generation
        • Case: Lead Generation To Reach The Right Decision-Makers
        • Programmatic advertising
  • Case
      • Disruptor Overcame Barriers Of Entry
        When Adnavem implemented an SEO strategy, their website quickly started to perform well, regardless of larger and more established competitor.
      • Digital Communications And Sales Process For Home Security
        When an alarms and home security company shifted to Pull Marketing by digitizing their marketing and sales, they saw great results.
      • B2B Manufacturer Stood Strong In Digital Shift
        In an industry reliant on physical meetings, the digital transformation during the pandemic was difficult for many – all while System Edström saw growth.
      • Lead Generation To Reach The Right Decision-Makers
        Dell found and communicated to decision-makers in IT companies as part of their expansion on the French market.
      • Agile Seo Strategy Could Respond Quickly To Market Shift
        When the market shifted quickly and buyers’ demands changed, an education company could respond quickly and change their communication accordingly.
      • International Digital B2B Marketing
        Large-scale Pull Marketing for Coor. Marketing in several languages, on many markets, for a company with a large service portfolio.
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Meet Timothy

Since joining GO MO Group in 2020, I have been based out of the GO MO Gothenburg office. Initially, my main responsibilities were regarding GO MO’s own digital marketing and sales support. In 2022, I shifted my focus to developing and implementing a new service for GO MO: the Account and Segment-based Experience (ASBX).

I think marketing should be data-driven, and all communications should be highly relevant to the recipients. As such, I enjoy my position at GO MO since I get to work with – and promote – precisely this sort of marketing; I like to think we are contributing to a world devoid of spam and irrelevant communications.

My GO MO journey began with an internship right after my studies, and I am really happy to have ended up in such an ambitious company.

Education

MSc in Marketing and Consumption & BSc in Business Administration from the Gothenburg University School of Business, Economics and Law.

About my role

As Segmented Leads Specialist, I am responsible for launching GO MO’s newest digital marketing service: the Account and Segment-Based Experience.

Modeled after a pilot project for a client, ASBX combines the strengths of push and pull marketing. Informed targeting and segmented value propositions allow us to communicate relevant information to potential clients in all parts of their buyer’s journeys.

Up close and personal

I’ve always been interested in technology. I first came into contact with digital marketing and SEO when I wanted to know more about how the internet works, leading me to “accidentally” find out about search engines and SEO. I’m currently excited about new ways of connecting through metaverse developments, the steps that are being taken towards web decentralization, and the internet of things. The latter of these has manifested in that I am constantly trying to add more smart IoT home gadgets to my apartment, even when it’s not necessarily “needed” (or reasonable).

Timothy Larsson
https://www.linkedin.com/in/rezaghazizadehgmmailto:timothy@gomogroup.com

Timothy Larsson

Segmented Leads Specialist

Jack of all marketing trades with a big interest in digitalization and marketing in industrial companies. Ask me about ASBX!

GO MO Group
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