Guidelines | GO MO Group

GO MO Group

Brand Guidelines

Welcome to GO MO Group’s style guide and brand guidelines. You can use this page if you need to reference our color scheme, download the logo, or want to make sure you refer to the brand correctly.

Logo

Download the GO MO Group logo collection

Primary

This is the primary GO MO Group logo.

Download Primary Logo

Secondary

When the primary logo doesn’t fit your composition, use the secondary GO MO logo.

Download Secondary Logo

Color scheme

When possible, use the dark blue background like on the website. The light blue/cerulean is an accent color for highlights where we want to draw special attention to something.

GO MO Dark Blue

HEX #101820
HSB (16, 24, 32)
CMYK (50%, 25%, 0%, 87%)

GO MO Light Blue

HEX #1C9ADA
HSB (28, 154, 218)
CMYK (75%, 25%, 0%, 15%)

White

HEX# FFFFFF
HSB (255, 255, 255)
CMYK (0%, 0%, 0%, 0%)

Typography

Maintaining consistency in our use of typography is crucial to our visual identity. Correct usage of GO MO’s chosen typeface and fonts will ensure that all GO MO communication is legible and consistent.

GO MO Group uses fonts in the Roboto typeface. In presentations and on the website, titles and headlines should be written using Roboto Slab (regular). Headers should not be bold. In paragraphs, Roboto is to be used.

Download Roboto Slab Font (Titles) Download Roboto Font (Body)

Headings

HEADING EXTRA LARGE – H1

Our Clients

Font-family Roboto Slab Regular | Font-size 72px

HEADING LARGE – H2

Insikter om Digital Marknadsföring

Font-family Roboto Slab Regular | Font-size 52px

HEADING MEDIUM – H3

The quick brown fox jumps over the lazy dog

Font-family Roboto Slab Regular | Font-size 32px | Spacing 1.5%

HEADING SMALL – H4

Pull Marketing

Font-family Roboto Regular | Font-size 20px

Paragraph

In today’s day and age, performance-based, and customer-centric marketing based on data is a hygiene factor for any leader. Just because something has worked before, doesn’t mean it will work in the future. Changing purchasing behavior in B2B requires marketing to communicate to buyers on their terms.

Font-family Roboto | Font-size 16px

Imagery

The images we use are all clear, bright, and professional.

Clear image

There are different kinds of photos that
could be used in the visual identity, but
always make sure that the images convey
the feelings as mentioned below:

– Passionate

– Friendly

– Professional

– Trustworthy

– Trendy

The images showcasing interiors shall
have adequate lighting and popping
colors to bring out the best visual
experience.

Image Usage with Text

To maintain the visibility and consistency
of the content an overlay should always
be applied above the image.

A Deep Dark Blue“#101820” overlay layer
should be applied on the image with 80%
opacity. Applying overlay will not any
cause readability issues and would give it
importance. Photo under must be B&W.

Photo Saturation: 0%

Graphics & Design Elements

Using the GO MO Group Name

General guidelines

The GO MO Group brand must be used as directed in this document. In most cases, the standard brand name should be used.

When referring to the company, its employees, or the brand name in text, always typeset GO MO with uppercase letters.
If Group is used, use an uppercase G, followed by lowercase letters.

GO, MO, and Group should always be separated by spaces.
Never translate any part of the GO MO Group company name.

Acceptable brand name variations:

Full company name:

GO MO Group AB

Standard brand name:

GO MO Group

Short brand name:

GO MO

Unacceptable brand name variations:

Incorrect spacing:

GOMO Group

Incorrect capitalization:

Go Mo Group

Incorrect punctuation:

G.O.M.O. Group

Possessive form

When using the possessive case in conjunction with the brand name, the Group part of the name can generally be dropped.

In Swedish texts, this should always be the case, so as to avoid confusion with the English plural Groups.

Acceptable variations:

Swedish:

GO MOs

Short (standard English):

GO MO’s

Long (English):

GO MO Group’s

Unacceptable variations:

Swedish:

GO MO Groups

Incorrect punctuation:

GO MO:s

Name translations

GO MO Group should never be translated, even when the brand appears in a text in a language other than English. Likewise, the brand name should never be rendered phonetically in alphabets other than the Latin alphabet.

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