GO MO Group
Brand Guidelines
Welcome to GO MO Group’s style guide and brand guidelines. You can use this page if you need to reference our color scheme, download the logo, or want to make sure you refer to the brand correctly.
GO MO Group
Welcome to GO MO Group’s style guide and brand guidelines. You can use this page if you need to reference our color scheme, download the logo, or want to make sure you refer to the brand correctly.
This is the primary GO MO Group logo.
When the primary logo doesn’t fit your composition, use the secondary GO MO logo.
When possible, use the dark blue background like on the website. The light blue/cerulean is an accent color for highlights where we want to draw special attention to something.
HEX #101820
HSB (16, 24, 32)
CMYK (50%, 25%, 0%, 87%)
HEX #1C9ADA
HSB (28, 154, 218)
CMYK (75%, 25%, 0%, 15%)
HEX# FFFFFF
HSB (255, 255, 255)
CMYK (0%, 0%, 0%, 0%)
Maintaining consistency in our use of typography is crucial to our visual identity. Correct usage of GO MO’s chosen typeface and fonts will ensure that all GO MO communication is legible and consistent.
GO MO Group uses fonts in the Roboto typeface. In presentations and on the website, titles and headlines should be written using Roboto Slab (regular). Headers should not be bold. In paragraphs, Roboto is to be used.
Font-family Roboto Slab Regular | Font-size 72px
Font-family Roboto Slab Regular | Font-size 52px
Font-family Roboto Slab Regular | Font-size 32px | Spacing 1.5%
Font-family Roboto Regular | Font-size 20px
In today’s day and age, performance-based, and customer-centric marketing based on data is a hygiene factor for any leader. Just because something has worked before, doesn’t mean it will work in the future. Changing purchasing behavior in B2B requires marketing to communicate to buyers on their terms.
Font-family Roboto | Font-size 16px
The images we use are all clear, bright, and professional.
There are different kinds of photos that
could be used in the visual identity, but
always make sure that the images convey
the feelings as mentioned below:
– Passionate
– Friendly
– Professional
– Trustworthy
– Trendy
The images showcasing interiors shall
have adequate lighting and popping
colors to bring out the best visual
experience.
To maintain the visibility and consistency
of the content an overlay should always
be applied above the image.
A Deep Dark Blue“#101820” overlay layer
should be applied on the image with 80%
opacity. Applying overlay will not any
cause readability issues and would give it
importance. Photo under must be B&W.
Photo Saturation: 0%
The GO MO Group brand must be used as directed in this document. In most cases, the standard brand name should be used.
GO MO Group AB
GO MO Group
GO MO
Incorrect spacing:
GOMO Group
Incorrect capitalization:
Go Mo Group
Incorrect punctuation:
G.O.M.O. Group
When using the possessive case in conjunction with the brand name, the Group part of the name can generally be dropped.
In Swedish texts, this should always be the case, so as to avoid confusion with the English plural Groups.
GO MOs
GO MO’s
GO MO Group’s
Swedish:
GO MO Groups
Incorrect punctuation:
GO MO:s
GO MO Group should never be translated, even when the brand appears in a text in a language other than English. Likewise, the brand name should never be rendered phonetically in alphabets other than the Latin alphabet.