Digital Marketing News/

Excel in Project Management Across Borders

Do you feel the change? Are you constantly reflecting on how to get better or is the end closing in? We are soon entering the new year which makes it the perfect time to reflect on what we are doing, why we are doing it and how we continuously can evolve. This article digs into Project Management within digital marketing and complex projects.   “Insanity Is Doing the Same Thing

#GOMOTALKS: Reduce The Bounce

User engagement metrics, in other words, what people do when they land on your website, has become increasingly important for organizations trying to engage with their visitors online. One of the ways how organizations measure their success online is by analyzing their conversion rate. While how a user behaves on your website obviously has a direct relation to your conversion rate, it also affects how much traffic your site gets

Creating Demand In a Digital Era

Global industry leader Procter & Gamble faced the consequences after being unable to effectively implement marketing strategies to stay competitive. As one of the consequence market-share dropped heavily back in 2018 as the competitor Unilever with brands like Dove totally outperformed them due to excellent implementations of digital marketing strategies and a strategy for communicating in in the "new" Era. The fact that communication and marketing is key in any

Engineering Students Build Their Way Into Digital Marketing

If engineering was a religion, it will count as the fifth most populous in India! In fact, a record-breaking 1.4 million candidates appeared for the Joint Entrance Examination (JEE), or more commonly known as the entrance exam for engineers in 2018. However, recently a large number of engineering graduates are either unemployed or work as blue-collared labourers, especially computer engineers who traditionally banked on the IT sector to provide them
GO MO Group’s CEO talks about customer experience

B2B Marketing – Success depends on understanding and connecting with key stakeholder(s)

GOMO Management Workshop “Power of the Team”  On the 27th of July, as part of his month-long visit to the GOMO office in Pune, India our CEO Gabriel Ghavami conducted a training workshop for the Management & Strategy teams.  A vision for you, me and us We started the day by asking each person what motivates them to work and what they were expecting from the day. From improving skills

Paradigm Shift in B2B Marketing – Adapt and Change

“It is not the strongest of the species that survive, nor the most intelligent, but the one that is most adaptable to change.” — Charles Darwin. Well, the Father of Evolution might as well have been talking about the change that is currently affecting organizations in the digital marketing space. "Pulling" towards a Paradigm Shift in Marketing Nowadays, consumers are more informed than ever, actively seeking out and “pulling” in

Voicing a Revolution in SEO

Forbes might have characterized Alexa and Siri as dumb and dumber thanks to their slew of snarky and often incorrect responses, but that hasn’t hampered the popularity of voice assistants in any way. If anything, the voice-based search continues to experience a massive surge. One of the primary functions of voice-activated personal assistants is to answer questions posed by users. More and more users are getting hooked to voice-activated devices
Karishma Mistry - Management Associate at GO MO Group

Unfolding the Journey of a New Management Associate

Once in an interview when asked what was his secret recipe of success, the co-founder of Apple, Steve Jobs answered simply, ‘my people’. He further went on to explain, “it’s not the tools you have faith in. Tools are just tools. They either work or they don’t work. It’s the people you have faith in or not”. Our business philosophy echoes Jobs’ sentiment. We strongly believe in employees being our
Sabina Soneryd

A Candid Conversation With Sabina: The New Kid On The Block

We understand the importance of a digital company to create brand recognition to truly excel in our industry. To help us build our brand and achieve this goal, our CEO and Founder Gabriel Ghavami was waiting for someone who was, “more than a polished CV. I wanted someone with excellent soft skills; a distinctive personality, combined with drive and dedication”. Enter Sabina Soneryd, our new Marketing Coordinator.   It’s a
Secure your Website with HTTPS and SSL

Better Secure than Sorry: Safeguard Your Website & SEO Rankings!

A recent consumer survey conducted by HubSpot Research across the UK, U.S. and Australia found that up to 85 percent of users would leave a website that isn’t secure. What does the word “secure” really mean in this context? Usually, when a company claims that its website is secure, it implies that the website can be considered trustworthy and is protected using tools such as an SSL (Secure Sockets Layer)
Best SEO and UX agency

The Budding Relationship Between SEO and UX

55% of users stay for less than 15 seconds on a web page, and unless they’re engaged, they return to the search engine results to look for other websites. Wouldn’t you agree that less than 15 seconds is a short time to hold the user’s attention with your company’s website? How do you make sure the users stick around and browse your site? The answer is fairly simple. You create


Spammy Links: The Reason Why Your Rankings are Dropping?

The first search engine result page receives nearly 95% of web traffic, out of which more than 67% of all clicks on SERPs go to the top five results, according to a study from Advanced Rankings (Brafton, The Value of Google Result Positioning, 2017). Hence, if you are looking to drive traffic to your website, you need to aim to rank vital keywords within the first 5 positions on the

How to get website migration right

The Website Migration Checklist

According to Episerver, 92% of buyers visit a website before making a purchase (Episerver, 92 Percent of Consumers Visiting a Retailer’s Website for the First Time Aren’t There to Buy, 2017). Hence, maintaining a strong online presence is of utmost importance to any business. As most business to client interactions are shifting online, one of the biggest online challenges companies face is when they have to either launch a new