SEO SERVICES FOR IMPROVED BUSINESS OPPORTUNITIES
The competition is tough for companies that aim to be the winners of the market and it is important
to analyze the customers’ search behavior and needs.
Try out our calculator to find out what you can gain from SEO.
Approximately 50 000 000 Google searches are made daily in Sweden and Google’s task is to help us find relevant and useful information and to deliver the best user experience possible. No matter the reason for our searches the consumer is expecting relevant information only a click away. This has made us (the consumer) very impatient and if we don’t find what we are looking for on the first search engine result page, the chances are small that we look further or decide to dig deeper on other pages.
With this in mind it is clear that the future belongs to brands and companies that focus on relevance that offers the exact right content, based on their customers’ needs. Search Engine Optimization (SEO) is an effective way to achieve this, as it helps your content show, pop out and reach a higher position on the search engine result list.
How does it work?
The first step to good SEO is to make sure that the visitors find the content that is already published on your website. This goal can be realized through optimized content and site structure.
Googles search robots analyze different parts of your webpage to determine if your site is useful and relevant. They inspect the title of the page, headers and captions. Even the meta information of the page is checked, that is the information that lies hidden in the page source code. To get highly ranked on Google, this kind of content needs to be named in a correct way with relevant keywords and phrases. Also it should be well fitted with the rest of the content on the website.
To inform about yourself and the business on the website is not good enough. Google values the information about your company that can be found on other, external sites. Earned links mean links that are not manipulated but have resided organically. All thanks to content that actually is worth linking to. These links are becoming more important when it comes to successful digital marketing and the most common way to create such content is to write and publish qualitative blog posts.
How much does SEO cost?
The price varies and depends on your competition and current business situation. There are no short cuts, no simple one size fits all solutions. All SEO-efforts should be suited and adjusted to your unique business. If you find yourself far from the goal and with different obstacles in front of you – you will be needing a more extensive strategy to achieve the results you want. This is the reason why we always perform a detailed SEO-analysis before we suggest a price.
SEO should be looked at as a camp fire, something you nurture for a long period of time. Only through that kind of effort, it can evolve and become an important and primary part of your marketing strategy.
In most of the evaluations that are being done on marketing and strategies that result in the highest ROI, SEO is commonly placed in the top of the lists.
We always focus on ROI, market potential and business advantage – in everything we do. As a complement to all of this we also tailor a unique content strategy that pushes your company to the top of your branch of industries, far ahead from your competitors. Besides this we offer a technological knowledge in “on-page and off-page SEO”. All in all this collaboration with us means that you get all the most important ingredients to succeed in the work with driving traffic to your website.
Content Amplification strategy
It is not good enough to just talk about yourself on your own website. Google also recognizes the information about your company on external sites.
Google favors diversified content, which is why we create up to 8 different types of content for our customers. Press releases, articles, visual content, video, blog and news post are all different examples of external content that also can strengthen and create relevance to an existing website.
Our strategy, named Content Amplification (strengthening of content) is unique and goes hand in hand with Google’s requirements and guidelines. It is all about strategic storytelling and publishing messages that are based on relevant keywords or keyword phrases.
SEO is an ongoing work and cooperation between us and our clients.
We turn to customers and contexts where we can add a high value. Our services are suitable for all types of companies, in all industries who want to grow and who are interested in pull-marketing (where the buying client and interest group contacts you.
Our most successful cases are the ones with an internal expertise in SEO and a willingness to chase high ROI values.
– Availability – is the website searchable and organized?
– Keyword Research – what are your customers looking for?
– On-page and off-page factors (URL structure, linkages, etc.).
– Competitive analysis
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