How many visitors do you have on your website each month? If the result varies from month to month, you can provide an estimated average per year.
In this step, you will use your experience. How big is your target audience and how big is the demand in your business category? Expected increase in traffic thanks to the SEO task:
How big is your profit per order?
Insert the conversions in percentage, ie how many potential or actual businesses that are being made with the visitors on your website?