GO MO GROUP
Brand Guidelines
Welcome to GO MO Group’s style guide and brand guidelines. You can use this page if you need to reference our color scheme, download the logo, or want to make sure you refer to the brand correctly.
Logo
Primary
This is the primary GO MO Group logo.
Secondary
When the primary logo doesn’t fit your composition, use the secondary GO MO logo.
Color scheme
These colors are to be used on all online and offline materials.
Rich Black
HEX# 070C11
HSB (210, 59, 7)
CMYK (59%, 29%, 0%, 93%)
GO MO Light Blue
HEX #030cf4
HSB (238, 99, 96)
CMYK (89%, 78%, 0%, 0%)
Electric Purple
HEX #bd27f6
HSB (283, 84, 96)
CMYK (49%, 80%, 0%, 0%)
Vivid Sky Blue
HEX #00deff
HSB (255, 255, 255)
CMYK (0%, 0%, 0%, 0%)
White
HEX #FFFFFF
HSB (255, 255, 255)
CMYK (0%, 0%, 0%, 0%)
Lemon Lime
HEX #eeff41
HSB (65, 75, 100)
CMYK (12%, 0%, 89%, 0%)
Typography
Maintaining consistency in our use of typography is crucial to our visual identity. Correct usage of GO MO’s chosen typeface and fonts will ensure that all GO MO communication is legible and consistent.
GO MO Group uses fonts in the Roboto typeface. In presentations and on the website, titles and headlines should be written using Roboto Slab (regular). Headers should not be bold. In paragraphs, Roboto is to be used.
Headings
HEADING EXTRA LARGE – H1
Our Clients
Font-family Merriweather Regular | Font-size 80px
HEADING LARGE – H2
Insikter om Digital Marknadsföring
Font-family Merriweather Regular | Font-size 64px
HEADING MEDIUM – H3
The quick brown fox jumps over the lazy dog
Font-family Merriweather Regular | Font-size 32px
HEADING SMALL – H4
Pull Marketing
Font-family Merriweather Regular | Font-size 18px
Paragraph
In today’s day and age, performance-based, and customer-centric marketing based on data is a hygiene factor for any leader. Just because something has worked before, doesn’t mean it will work in the future. Changing purchasing behavior in B2B requires marketing to communicate to buyers on their terms.
Font-family Nunito Sans | Font-size 16px
Imagery
The images we use are all clear, bright, and professional.
Clear image
There are different kinds of photos that
could be used in the visual identity, but
always make sure that the images convey
the feelings as mentioned below:
– Passionate
– Friendly
– Professional
– Trustworthy
– Trendy
The images showcasing interiors shall
have adequate lighting and popping
colors to bring out the best visual
experience.
Image Usage with Text
To maintain the visibility and consistency
of the content an overlay should always
be applied above the image.
A Deep Dark Blue“#101820” overlay layer
should be applied on the image with 80%
opacity. Applying overlay will not any
cause readability issues and would give it
importance. Photo under must be B&W.
Photo Saturation: 0%
Graphics & Design Elements
The images we use are all clear, bright, and professional.
Using the GO MO Group Name
General guidelines
The GO MO Group brand must be used as directed in this document. In most cases, the standard brand name should be used.
- When referring to the company, its employees, or the brand name in text, always typeset GO MO with uppercase letters.
- If Group is used, use an uppercase G, followed by lowercase letters.
- GO, MO, and Group should always be separated by spaces.
- Never translate any part of the GO MO Group company name.
Possessive form
When using the possessive case in conjunction with the brand name, the Group part of the name can generally be dropped.
In Swedish texts, this should always be the case, so as to avoid confusion with the English plural Groups.
Name translations
GO MO Group should never be translated, even when the brand appears in a text in a language other than English. Likewise, the brand name should never be rendered phonetically in alphabets other than the Latin alphabet.
