Advertise where your customers
ask ChatGPT
Your customers already use ChatGPT to compare options and decide. ChatGPT Ads puts your offer directly below that answer. We run it as a measured 30-day pilot, tracking visits, leads and sales.
1B+
Weekly active ChatGPT users
49%
Of prompts ask for information or advice
30%
Of personal-account prompts are for work
≈16 kr
Average cost per click in our live Swedish pilot
Why ChatGPT Ads matter now
Decisions now start in a conversation
ChatGPT has become a place where people bring real questions, for their personal life and for work. Self-service is live in Sweden, and GO MO already has two Swedish runs to price from.
Self-service is live in Sweden
Ads Manager is open to Swedish-billed entities, so no waiting list stands in the way.
Source: OpenAI, Ads Manager availability
About half the guided click price
We have paid 18.37 SEK per click on previous runs, roughly half OpenAI’s guided 30–50 SEK.
Source: GO MO campaign data
≈2,700 clicks for SEK 50,000
Directional volume at that cost per click, before any optimisation of bids or creative.
Source: GO MO campaign data
B2B research is moving here
Choosing a service partner is a long, committee-led decision, researched in the buyer’s own words. That research is moving into ChatGPT, where most B2B service firms have no paid presence today.
Source: GO MO Group, market view
A live example
What a ChatGPT ad looks like in a real conversation
A Swedish commercial property company we run ChatGPT Ads for. The prompt: “Jag letar efter tomma kontorslokaler i Göteborg” (I’m looking for empty office space in Gothenburg).
1 · The prompt
The prompt shows clear intent
The user names a need, a property type and a city. This is a buyer in the middle of a decision.
2 · The answer
The answer recommends competitors
ChatGPT’s organic answer names two competing property owners and links to their listings.
3 · The ad
The ad brings our client into the conversation
A sponsored card appears below the answer, clearly labelled, with a direct route to available premises.
Want to see what your customers ask ChatGPT about your offer?
How it works
The ad appears when
it fits the conversation
ChatGPT considers the context and intent of the conversation when it selects an ad.
Step 1
A user explains a need
“We need a flexible office for 40 people with good public transport.”
Step 2
ChatGPT checks relevance
It weighs the conversation, the ad’s title and description, the landing page and the advertiser’s context hints.
Step 3
A relevant ad may appear
Below the response, labelled as sponsored and kept separate from the answer.
Step 4
The user visits your site
The click lands on a relevant page. Pixel, conversion events and UTMs measure what happens next.
Built in by OpenAI
Clear rules for
ads in ChatGPT
✓
Context, not keywords
Context hints describe when an offer is useful. They work differently from exact-match keywords.
✓
Answers stay independent
Ads do not influence ChatGPT’s answers.
✓
Conversations stay private
Advertisers never get access to users’ conversations.
✓
Results you can see
Impressions, clicks, spend and conversions are reported in Ads Manager.
Sources: OpenAI Help Center, Ads in ChatGPT: The Basics · OpenAI Help Center, Measure Results
Proof from the market
Early advertisers across
very different categories
Results reported by each advertiser from its own test, published by OpenAI.
Stream · B2B software
2× return on ad spend
In a developer-focused test with about $10,000 media spend per test group, more than 70% of clicks became website sessions.
LegalNature · Services
≈40% started a document
About 40% of ChatGPT Ads visitors started creating a document right away, and about 8% completed a full guided legal document.
Talkpal · Education app
51% lower cost per trial
Compared with an established native advertising channel. ChatGPT Ads became a top-three acquisition channel within two months.
GO MO · Commercial real estate
1.48% click-through rate
Week one of our own Swedish pilot, with the first lead arriving in the same week.
Sources: OpenAI Ads customer stories (Stream, LegalNature, Talkpal) · GO MO Group campaign reporting, 15–21 September 2026
Case · Commercial real estate, Sweden
Week one of
a live pilot
First reporting week, 15–21 September 2026, of a 30-day learning pilot focused on traffic: 18,915 impressions and 279 clicks. The first lead arrived in week one, from a campaign set up to optimise for clicks.
279
Clicks
1.48%
Click-through rate
≈16 kr
Average cost per click
Want a pilot plan for your market?
What week one taught us
Three lessons we bring
to your pilot
From the first reporting week of our live pilot, 15–21 September 2026.
01 · Cost per click
Traffic costs less than planned
Clicks came in at about half the planned cost, so the same budget buys more learning. Planned 30–50 SEK; actual ≈16 SEK (4,589 SEK spend ÷ 279 clicks).
02 · Campaign type
Broad needs perform best
The generic, need-based campaign delivered the most clicks (129) at the lowest cost, around 14–16 SEK per click.
03 · Click-through by city
Context hints steer relevance
Click rates differ clearly by city: Malmö 2.02%, Stockholm ≈1.2%, Göteborg ≈1.2%. That tells us where to shift budget and creative next.
Our pilot approach
Start with traffic, learn quickly,
then optimise for conversions
A typical pilot runs in two phases. Billing is per valid click in both.
Phase 1 · 30 days
Clicks campaign · traffic and a clean baseline
- → Billing: cost per valid click
- → Primary KPIs: clicks, CTR, average CPC
- → Secondary: leads, cost per lead
→
Phase 2 · after the Phase 1 signal
Conversion-optimised campaign
- → Starts once tracking is validated and the account has enough conversion signals
- → Optimises delivery towards your chosen conversion event
- → Billing stays per valid click
Ready to start with Phase 1?
Campaign design
Built around your
customers’ needs
We map campaigns to the situations your customers describe to ChatGPT, then write ads that answer them.
Campaign 1
Generic need
The broad problems your offer solves, described as context hints.
Campaign 2
Segment or location
Specific markets, cities or customer groups with their own copy and landing pages.
Campaign 3
Conversion
The best performers from Phase 1, optimised for leads or sales.
How we write every ad
Four creative principles
1
Title
A clear, benefit-led title.
2
Description
A description that adds new, useful information.
3
Image
A simple image tied to the product or place.
4
Landing page
A click to the most relevant page, never just the homepage.
Measurement
Every click traced to
a business outcome
We set up tracking before launch and report to you every week.
Setup 01
OpenAI Pixel
The OpenAI Pixel and the conversion events we agree with you.
Setup 02
UTM tagging
UTM tagging on every ad, so every visit can be traced.
Setup 03
GA4 measurement
ChatGPT Ads traffic and conversions measured in GA4.
Setup 04
CRM lead matching
Leads matched in your CRM, so each one traces back to a campaign.
Every week
Performance report
Spend, impressions, clicks, CTR and CPC, plus leads and cost per lead.
Every week
Optimisation plan
Best and weakest campaigns, and next week’s optimisation plan.
The GO MO difference
Ads place you below the answer. GEO gets you named in it.
In our live example, ChatGPT named competitors in its answer. Ads bring your brand into that conversation today. Generative Engine Optimisation (GEO) works on getting your brand named in the answer itself.
ChatGPT Ads
Paid · below the answer from day one
- → Visible from day one
- → Controlled message and landing page
- → Shows which customer needs convert
+
GEO
Organic · included in the answer over time
- → Your brand recommended by ChatGPT itself
- → Content and structure that AI models can cite
- → Ad insights guide which topics to own
Investment
A controlled
30-day learning budget
A typical pilot. We size the media budget to your market and goals.
Ad spend for 30 days, paid directly to OpenAI.
- Billed per valid click
- Paid from your own ad account
- Sized to your market and goals
Setup, tracking, creative, optimisation and weekly reporting. Up to 20 hours.
- OpenAI Pixel, conversion events, UTMs and GA4
- Campaigns, ad creative and QA
- Weekly report and optimisation plan
One month, with a clear go/no-go on scaling.
- Media budget plus GO MO setup and management
- Clicks campaign and a clean baseline
- A clear go/no-go on scaling
Next steps
Four steps
to launch
Create the ad account
Sign up at ads.openai.com and complete business verification.
Step 1 · You
Add billing
Enter billing details in the account.
Step 2 · You
Share access
Invite the GO MO team to the account.
Step 3 · You
Measure and launch
Pixel, events, UTMs and GA4, then campaigns, creative QA and launch.
Step 4 · GO MO
Let’s plan your
ChatGPT Ads pilot
Common questions
ChatGPT Ads, answered
What are ChatGPT Ads?
Sponsored cards that appear below ChatGPT’s answer when they fit the conversation. They are labelled as sponsored and kept separate from the answer.
Who sees the ads?
Eligible adult users on the Free and Go plans.
Can Swedish companies advertise today?
Yes. Ads Manager self-service is open to Swedish-billed entities, so there is no waiting list.
Do ads influence ChatGPT’s answers?
No. Ads do not influence the answers, and advertisers never get access to users’ conversations.
How is this different from keyword ads?
You write context hints that describe when your offer is useful. ChatGPT weighs the conversation, the ad’s title and description, the landing page and those hints. They work differently from exact-match keywords.
What does a click cost?
On our Swedish runs we have paid about 16–18 SEK per click, roughly half OpenAI’s guided 30–50 SEK.
How is it billed?
Per valid click, in both pilot phases.
How do you measure results?
OpenAI Pixel and conversion events, UTM tagging on every ad, GA4 and lead matching in your CRM. You get a report every week.
What do we need to do?
Create the ad account, add billing and invite GO MO. We handle tracking, campaigns, creative and launch.
How does this relate to GEO?
Ads put you below the answer from day one. GEO works on getting you named in the answer over time, and ad insights show which topics to own.
Let’s find out what your customers are asking.
Gothenburg · Stockholm · London · Pune. Tell us your market and we will come back with a pilot plan.
