Pioneering AI-Infused B2B Digital Marketing & Sales

On LinkedIn, B2B engagement is earned by people and proof. The company page comes second. LinkedIn has changed how its algorithm decides what shows up in the feed. We went through what LinkedIn itself has published in 2026, from engineering posts to marketing guides and buyer research, and turned it into a short guide. The […]

Last updated: 15 October 2026. We update the data as the pilots continue – more to come. In August, ChatGPT Ads opened to advertisers in 31 European markets, Sweden and Germany among them. For B2B marketing leaders the question came quickly: is this a new search channel, and does it deserve a budget of its […]

GO MO analysed GA4 data from 60+ websites. AI assistant visitors converted at nearly twice the rate of other visitors, with big differences by industry. See what to check and change.

For the first time, Google has released a dedicated resource on optimising content for its generative AI features, including AI Overviews and AI Mode. We’ve read every line, so you can spend your time acting on it. Below you’ll find the plain-English breakdown, the myths Google has put to rest, and what it all means […]

The next trillion users of the internet aren’t human. Most B2B companies are invisible to them. The majority of your website’s visitors can’t see it 57.8% of all HTTP requests to web content are now automated. For the first time in the thirty-year history of the commercial internet, machines outnumber humans as the primary audience […]